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The Colgate Optic White Beauty Bar, The Cool Event To Be At

LOS ANGELES, CA - FEBRUARY 13: J Sutta attends the Colgate Optic White Beauty Bar Ð Day 1 at Hudson Loft on February 13, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for BMF Media)

The Colgate Optic White Beauty Bar, The Cool Event To Be At – was in  Los Angeles’ Hudson Loft at Downtown which serve as the ultimate destination for celebrities and media during this year’s Grammy Weekend.

This year marks the 4th annual Colgate Optic White Beauty Bar with celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin. At the popup, an eclectic array of express services were offered, including: hairstyling, manicures, massages, and makeup touch-ups by PRIV. PRIV professional stylists will indulge you with an exclusive hairstyling session leaving you with picture perfect hair before any pre-parties. Complimentary drinks were provided by Lipton Sparkling Iced Tea; Quest nutritional protein bars; makeup was provided by L.A. Colors and Jouve provided amazing skincare treatments and products. Essentia alkaline waters were on hand to keep everyone hydrated during our warm winter weather.

This event took place on Saturday, February 13th from 11:00am – 5:00pm. At The Hudson Loft in Downtown Los Angeles

Talent who supported were AnnaLynne McCord, Ali Landry, Stassi Schroeder, Roxy Sowlaty, Audrina Patridge, Blair Fowler, Scheana Marie, Gina Field, Kaitlyn Bristowe, and Shawn Booth.

 

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LOS ANGELES, CA - FEBRUARY 13:  J Sutta attends the Colgate Optic White Beauty Bar Ð Day 1 at Hudson Loft on February 13, 2016 in Los Angeles, California.  (Photo by Araya Diaz/Getty Images for BMF Media)

LOS ANGELES, CA – FEBRUARY 13: J Sutta attends the Colgate Optic White Beauty Bar Ð Day 1 at Hudson Loft on February 13, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for BMF Media)

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