On March 11th -13th H&M presented its Studio SS19 collection via an immersive theatre event in Sedona, Arizona. A global audience of ambassadors and media were invited to participate in a scripted narrative based on the collection’s muse, “The Glam Explorer”.
The guests experienced unique collection performances like a water ballet spectacle by the Aqualillies, an acoustic performance by The Staves, a fictive camp site and a BMX stunt show. The final scene consisted of a special dance performance followed by an intimate concert with Maggie Rogers. The collection is available now shop here at https://www2.hm.com/en_us/women.html
The H&M Studio SS19 collection is inspired by The Glam Explorer, a glamorous adventurous muse who refuses to let what she wears limit her as her wanderlust takes her anywhere from azure rooftop pools to wild desert landscapes. With Sedona, Arizona, as backdrop, selected ambassadors and media were invited to participate in the unfolding of a unique narrative inspired by her spirit.
