Napoleon Perdis launches global treasure hunt
Auto Pilot Pre-Foundation Skin Primer remains Napoleon’s number-one selling product around the world, with one tube sold every four minutes. The packaging for Auto Pilot Pre-Foundation Skin Primer was largely inspired by the courageous pioneer of the skies, Amelia Earhart, designed to create a smooth landing for makeup. “Bold, courageous women have always inspired me and the Auto Pilot packaging is my way of paying tribute to women who aren’t afraid to follow their passions,” says Napoleon. “Clues throughout the treasure hunt will tie back to the theme of female empowerment that is one of the driving forces behind my brand.”
Starting Sept. 1 and running until Oct. 5, Napoleon and his team will post 10 pieces of Auto Pilot Anniversary content (photos and videos) across Napoleon Perdis social channels, including Facebook, Twitter, Instagram, Pinterest and YouTube. Each image or video will include a token with a secret code (i.e., PASSION01, COURAGE02, STRENGTH03, etc.). Participants will collect all 10 codes and submit them via a dedicated landing page on www.napoleonperdis.com for their chance to win. One grand prize winner from Australia or the US will win a free trip to Sydney or Hollywood, to include flight, hotel and a makeover with Napoleon’s expert Creative Team of makeup artists.