With over 1,500 attendees, Project Ethos supported Stand Up To Cancer during their annual LA Fashion Week event Tuesday night, October 14th at Avalon Hollywood presented by Glendale Infiniti. The night of fashion, music and art, powered by International luxury nightlife brand French Tuesdays with additional partners Midori, Java Monster, Jin&Quinn, Always Awake, official stylists TNT Agency, Shop Ethos, LA Weekly and CA Apparel News was hosted by Katie Cazorla, star of TV Guide’s Nail Files. The evening raised over $5,000 for Stand Up To Cancer, a program of the Entertainment Industry Foundation 501(c)(3) charitable organization, and is still fundraising through an online donation page until the end of the week.
A special midnight presentation by headlining designer Nicole Miller along side DJ sets from Helena was a crowd favorite, keeping attendees around until the early hours of Wednesday morning.
Spring/Summer ’15 emerging designer fashion shows took place at 8pm and 9pm with DJ sets by Val Fleury and Digital. Designers featured include a luxurious twist on Indian-American wear by Chynni, laser cut leather by Liberty Garden whose line supports Doctors without Borders, feminine silhouettes by San Diego designer, Isabel Vianey and black and white hues from The Ashley Michaelsen Collection with shoes by Charles David. In conjunction with the Fashion Merchandising and Design program at California State University Long Beach, Project Ethos launched the first annual Fashion Designer Scholarship for graduating seniors. Winner Jennifer Luong premiered her boho-chic collection, Tandy Stone featuring easy-to-wear separates followed by hard-core chic clothing by MS Scandal, eco-friendly suits by Amour Swimwear and playful prints by Oober Swank.
Bardot hosted a live art gallery presented by Midori featuring 10 local artists battling with their brushes on wood, canvas and live models to win a $1,000 grand prize, which went to Eddy Lee for his ethereal female painting.
Vendors at the event included the debut of luxury skin care brand, Gilded Cells, a nail decal station by The Painted Nail, a pink themed dessert bar by Platinum Event Decor as well as Speck featuring Candywirez.
Notable attendees included Sara Ramirez (Grey’s Anatomy), Kelly McCreary (Emily Owens, M.D.) and the cast of East Los High (Hulu).
