WhatRUWearing App Introduces Mobile Source for Style & Fashion Inspiration. In today’s social media-minded society, the modern “it” girl is never fully dressed without a selfie. Meet WhatRUWearing, an interactive fashion app and style showcase that wants to know just that: What are you wearing? The brand-new free iOS application invites users to post daily outfits, then browse the looks of fellow style-obsessed trendsetters. Offering an accessible and interactive setting to share signature style, WhatRUWearing delivers individual fashion to millennials’ fingertips.
Founded in 2013, WhatRUWearing launched as an online fashion forum created by Farissa Knox, president and CEO of a boutique media planning agency. Now, the brand has developed an inventive application to meet the demands of today’s savvy style stars: a platform dedicated to instant uploads and immediate interaction, all in the name of fashion.
The WhatRUWearing app assembles a community of like-minded style-makers to stream the ultimate feed: ongoing and original outfits. By providing a shared spot for users to show off individual taste, the app gives its audience the opportunity to share the evolution of their day-to-day style in real time – simply by uploading an image. Users can scroll through and comment on the latest looks, satisfying their craving for fashion conversation.
The fierce fashion forum debuts in March 2015 with a sleek app, designed with a streamlined black and white interface to create the perfect canvas for a colorful ensemble exchange. Its unique features, including the “My Closet” function, give new meaning to “shop your closet.” After posting, users can easily organize and tag their outfits with searchable terms, such as the corresponding brand, designer, or even names of friends. Because the virtual catalog can keep tabs on details of any #OOTD (including who saw it!), consider repeat outfit offenders a thing of the past.
Not only does “My Closet” log personal looks, it also stores inspiration from other WRUW subscribers. Hang on to screen-shot-worthy moments with a simple tap of the hanger, and the image will be filed for safekeeping. Fellow fashion aficionados can even give one another the ultimate compliment: outfit appreciation. The “xoxo” icon, the universal WRUW symbol for serious style crush, denotes a dose of admiration and notifies subscribers each time their favorite follower posts within the app. For WhatRUWearing, fashion shouldn’t just make a statement – it should spark conversation. To join the conversation, download the app at http://apple.co/1MypY2U or learn more at www.whatruwearing.net. Let the ensemble eye candy begin.
