To encourage consumers to get their skin checked prior to the onset of the summer season, SkinCeuticals created a digital video “spot,” cast with celebrity and media tastemakers. This minute long video aims to playfully educate consumers on the serious topic of skin cancer prevention and protection with the simple message to “prevent, protect and get checked.” Featured in the video are familiar faces and cameos from an eclectic mix of industry insiders including: Top Chef host, Padma Lakshmi, Fashion designer, Rebecca Minkoff, NHL star, Sean Avery, Lifestyle Blogger, Derek Blasberg, New York Society Influencer, Annabelle Dexter-Jones and Beauty Expert, Jeannine Morris.
- Watch the video on Youtube: Spots by Skinceuticals – Skincare Professionals
- Find out more about the campaign: http://mustacheagency.com/MNR/skinceuticals/
- Full list of participating dermatologists: SkinCeuticals.com/prevent
