New Chloé fragrance campaign starring Clémence Poésy

Watch a love story unfold in the new Chloé fragrance campaign starring Clémence Poésy and directed by Mélanie Laurent – great video below.

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and bohemian spirit. Rejecting the stiff formality of haute couture, she created the first “luxury prêt-à-porter” collection.

More than sixty years after Gaby Aghion imagined it, Chloé’s vision of romantic, ultra feminine fashion lives on under the creative direction of British designer Clare Waight Keller.