ESCADA presents its new global advertising campaign for the Autumn/Winter 2015 collection, shot by photographer Daniel Jackson and featuring model Lily Donaldson. The campaign highlights the new ESCADA signature bag, the ML40. This name honors house founder Margaretha Ley, while commemorating the upcoming 40th anniversary of ESCADA.
Donaldson embodies the classically elegant ESCADA AW15 Collection. Her mesmerizing gaze and assured poise underscore the new collection’s modern, chic flair. Photographer Daniel Jackson has composed captivating, atmospheric images that crystallize the clean lines of the clothes and simultaneously capture the femininity of the collection. The photographs are awash with light, ranging from the soft glow of morning to the powerful rays of afternoon with their lengthening shadows. Shot in New York City, a few elegant seating elements and minimalist architectural backdrops sketch moments in the life of the modern ESCADA woman.
