MOSCHINO, Coachella, Gigi Hadid & Jeremy Scott News. Coachella style news update, Gigi Hadid and Jeremy Scott live vide was projected on digital screens at the annual MOSCHINO party in Coachella, California and as well broadcasted on @hm, surprising guests with the big news.
Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.” says Ann-Sofie Johansson, Creative Advisor, H&M.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.
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