Adidas and the Woolmark company return to the Boston Marathon for the 26 gruelling miles through the streets of Boston, like-minded runners from across the world come together every year to take part in the world’s oldest annual marathon in front of thousands of spectators, and for the second year running, competitors will be boosted by Australian Merino wool.
The Woolmark Company is back in Boston, partnering with leading sportswear brand adidas and the Boston Athletic Association (B.A.A.) to ensure marathon runners are prepared for whatever Mother Nature has in store for them. As nature’s original performance fibre, Merino wool offers the best running gear, and The Woolmark Company will be on-site in Boston with a pop-up training truck, offering support with a team of experts, adidas runners and a nutrition team to help the runners prepare.
This marks the second year of a partnership between The Woolmark Company and adidas to develop Merino wool running apparel that can weather all conditions. Following the creation of the first Best-in-Class…