Launching today is the Sports Illustrated for JCPenney collection, an inclusive, performance-driven lifestyle apparel line for men, women and kids exclusively designed for JCPenney. This trend-right, sport-inspired line kicks-off with the Winter Drop rolling out in-stores and online January 6.
The SI x JCPenney line will be updated with new styles seasonally and will continue to offer a bold assortment of activewear that focuses on form and function. In the debut collection, highly functional performance-driven materials were used including stretch woven fabrics, centurion perforated mesh, softened scuba, fleece, cotton and more.
Design features include subtle SI branding and bold designs with retro flair on tracksuits, t-shirts, shorts, joggers, crop tops, sports bras, skirts, outerwear and more. All JCPenney stores will carry Women’s and Men’s at launch, 300 doors will carry Plus including Big and Tall and Kids will launch in 300 doors. For Women’s, sizes will range from XS-3XL. For Men’s/Big & Tall, sizes will range from S-XXL and 1XLT-3XLT. For Kids, Boys sizes range from 4-20 and Girls sizes range from 4-16.
