Viva Magenta – Pantone Colour of the Year 2023

t’s official – Pantone have announced that their pick for COTY 2023 is Viva Magenta! This vivid shade is described as being both powerful and empowering – a new animated red hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint.

We absolutely adore this shade, and to help you get inspired, we’ve gathered a selection of images from our clients to help you embrace this electrifying statement colour in the New Year 2023.