Valentino Beauty Introduces Born in Roma Hair & Body Mists for Summer 2026

Valentino Beauty is expanding its iconic Born in Roma collection with the launch of the new Born in Roma Hair & Body Mists, arriving in June 2026. Designed as a fresh, luminous fragrance experience for both hair and skin, the new mists offer a playful, airy veil of scent that brings couture beauty into everyday summer styling.

Priced at $49 for 100ML, the collection will preview on the Sephora app on June 10 and officially launch nationally on June 17 at Sephora, Ulta, Macy’s, and Dillard’s. Encased in colorful, fully studded bottles, each mist reflects Valentino Beauty’s bold codes of Color, Cool, and Couture, transforming fragrance into a vibrant beauty accessory.

The debut collection features four gourmand-inspired essences:

• Golden Coconut — radiant, warm, and summer-ready
• Caramel Crush — sweet, playful, and deliciously addictive
• Vanilla Bliss — creamy, soft, and enveloping
• Salty Pistachio — fresh, unexpected, and modern

The mists introduce a new beauty ritual: style your scent. Valentino Beauty encourages fragrance lovers to layer select Born in Roma perfumes with matching mists to create expressive scent combinations. For extra warmth, pair Born in Roma Donna Eau de Parfum with Vanilla Bliss Hair & Body Mist. For extra radiance, pair Born in Roma Donna Yellow Dream Eau de Parfum with Golden Coconut Hair & Body Mist.

The campaign is inspired by the Valentino Summer Fair, a colorful creative universe filled with playful attractions and sensorial storytelling. Each mist has its own fair-inspired moment, from duck fishing for Golden Coconut to a glowing claw machine for Salty Pistachio. The campaign video brings the concept to life inside a larger-than-life pinball machine, creating a cinematic world of light, motion, and fragrance.

Beauty lovers can shop the Valentino fragrance experience here: VALENTINO Born in Roma Donna Extradose Le Parfum at https://go.shopmy.us/p-57289541 and complete the look with Valentino Beauty Puffer Gloss at https://go.shopmy.us/p-57289080.

For more information about Valentino Beauty, visit www.valentino-beauty.us.

Disclaimer: Layering rituals are recommended only with Born in Roma Donna Eau de Parfum + Vanilla Bliss Hair & Body Mist and Born in Roma Donna Yellow Dream Eau de Parfum + Golden Coconut Hair & Body Mist.