This spring, the new H&M Conscious Collection launches with a vision for a sustainable fashion future. Every modern romantic piece in the collection is made from a sustainable-sourced material, such as 100% organic cotton, Tencel or recycled polyester, making a statement of intent to take responsibility and lead the change towards a more sustainable fashion industry as a whole. The collection includes floral printed sets and flowy dresses in a palette of earth tones, blush pinks and shades of white. The campaign features thirteen inspirational women from around the world, including Rosario Dawson and Naomie Harris. The H&M Conscious Collection launches on Thursday, April 11th and will be available worldwide, in all stores and online at hm.com
2019-04-08 09:00
�We�re absolutely thrilled to have the new spring collection be made out of sustainable materials. It includes separates that can be easily mixed and matched that are feminine, easy-going silhouettes, and dreamy floral prints all created by our in-house design team. The collection emphasizes how style and sustainability can work together beautifully.”
Maria �stblom, Head of Design Womenswear
The floral prints and earthy colors of the new spring H&M Conscious Collection are a perfect complement to the feminine details, such as ruffles, off-the shoulder necklines and balloon sleeves. The collection includes versitile separates such as a warm brown pleated string halterneck made from recycled polyester that looks stunning with the matching tiered lace maxi skirt or with a pair of jeans. A white floral print voluminous ruffled v-neck dress with midi length sleeves and a dropped waist in organic cotton is as perfectly fit for the beach as it is for brunch.
Throughout the month of April, H&M is proud to highlight the new Conscious Collection in stores globally, alongside a celebration of their sustainability actions and goals as a company overall. H&M is elated that the entire collection has been made from sustainably sourced materials, which not only emphasizes the H&M Group�s status as one of the world�s largest users of organic cotton, Tencel and recycled polyester, but also shows the continued efforts, commitment and progress the brand is making for a more sustainable fashion future.
�This Conscious Collection is a wonderful step towards meeting one of our main goals � to use only 100% recycled or other sustainably sourced materials by 2030. Sustainability is one of our core values and while there is a lot of work going into this throughout the entire value chain, it is always exciting to see campaigns that come to life to really showcase our conscious way of thinking.�
Isak Roth, Global Sustainability Manager at H&M.
