Britney Spears Fantasy Anniversary Edition

Britney Spears, the pop star released the first images of her new fragrance fantasy anniversary edition. The news comes following a teaser ad the queen of pop sent earlier this week, and we couldn’t be more excited for the perfume’s debut! Here’s what you need to know: The fragrance, fantasy anniversary edition commemorates Britney’s 10th year of creating fragrances. It’s a celebratory scent to mark 10 years of perfume in the making (remember curious?) and Britney’s now global, billion dollar fragrance business.

The packaging – if you look closely, you’ll see names listed all over the packaging for fantasy anniversary edition. Those names happen to be of Britney’s most devoted fans from over 85 countries. This is a first-of-its-kind campaign in the fragrance industry, using fan names as a muse for the package design. The bottle — see the message on the bottle? It’s a note from Brit to her fans thanking them for 10 years of support. She’s dedicating this landmark fragrance to them! Each bottle size has a different message, together saying “10 hugs and 10 kisses…to my sweet scented fans for a decade of love…you are my inspiration,” with the signature “xoxo Britney” beneath each message. Availability – The scent will be available in early October, exclusively at Kohl’s and Kohls.com.