Today, butter LONDON proudly announced the launch of its first-ever Nail Brightening Treatment, Mellow the Yellow. Inspired by the brand’s philosophy that proper nail care is the stroke of brilliance behind every manicure, this opalescent Nail Brightening Treatment is designed to act as both a skincare treatment and a 10-Free nail lacquer. On the surface, Mellow the Yellow coats nails with a pearly pop of colour, instantly brightening the appearance of yellowing for a fresh, shimmery look. At the same time, it also targets the root of the problem by gently exfoliating the nail surface with its clean, skincare-infused formula and plant-based extracts.
“Yellowing nails is a common complaint for women and men alike, but until now, most treatments were based on DIY hacks such as soaking nails in lemon juice and baking soda,” says Julie Campbell, General Manager of butter LONDON. “The launch of Mellow the Yellow comes as a personal passion project of mine and I’m so excited to deliver to the market a luxurious solution to an everyday problem.”
Nails experience many stressors, whether harsh formulas and practices or regular wear and tear, making them often in dire need of some TLC to help repair the damage. Formulated with powerhouse skincare ingredients like Vitamin E and a blend of natural exfoliants, including Citric Acid and Lemon Fruit Extract, Mellow the Yellow works to gently exfoliate dry, damaged nails. Its skin-conditioning formula gently penetrates the surface of nails to help improve the appearance of yellowing, leaving nails looking brighter, smoother and renewed.
Packaged in butter LONDON’s sleek nail lacquer bottle, Mellow the Yellow features a curved nail applicator to help easily coat the nail in one swipe coverage of its luminous, vitamin-rich nail treatment. Mellow the Yellow is the next nail care breakthrough to join the butter LONDON Nail Care Treatment collection, accompanying the likes of the award-winning Jelly Preserve Nail Strengthening Treatments and multi-tasking Sheer Wisdom Nail Tinted Moisturizer.
Like all butter LONDON nail lacquers and nail treatments, Mellow the Yellow is 10-Free. butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas. Instead, the brand uses clean, Feel Good Beauty ingredients that help strengthen and condition the look of nails.
To learn more about Mellow the Yellow Nail Brightening Treatment and the butter LONDON line of 10-Free nail lacquers and colour cosmetics, visit butterlondon.com
About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON one of the first world-renowned, high-fashion 3-Free nail lacquer brands. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Feel Good Beauty™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you looking polished with Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.
