In an exciting development in the fashion industry, Xcel Brands announced its joint venture with renowned supermodel, actress, and entrepreneur Christie Brinkley to develop TWRHLL, a new lifestyle and apparel brand. The initial launch of TWRHLL is eagerly anticipated in the spring of 2024, marking a significant moment in retail and livestream channels.
Christie Brinkley, embodying the spirit of timeless elegance, will serve as the public face and voice of TWRHLL. Her role includes appearances on broadcast and streaming services, where she will connect personally with consumers, sharing the essence of the brand inspired by her experiences in fashion and the classic style of her home, Towerhill.
“I’m thrilled to partner with Xcel Brands to launch TWRHLL. This brand is a reflection of my journey in fashion, focusing on inclusivity and fun,” said Christie Brinkley. “TWRHLL is about inspiring women of all ages and body types to confidently embrace their individuality. I look forward to engaging with our customers personally across various channels.”
Robert W. D’Loren, Chairman and CEO of Xcel Brands, expressed his enthusiasm, “Christie is an icon whose style has always been at the forefront of fashion. She is the ideal partner for Xcel Brands as we continue to evolve our dynamic roster of brands, driven by vibrant personalities and live-selling strategies.”
Xcel Brands, a prominent player in the interactive TV market, is strategically expanding its presence in livestreaming platforms and partnerships. The company’s portfolio includes C. Wonder by Christian Siriano, Halston, Judith Ripka, LOGO by Lori Goldstein, and stakes in Isaac Mizrahi and Longaberger.
About Xcel Brands: Xcel Brands, Inc., a NASDAQ-listed company, is a media and consumer products entity engaged in design, production, marketing, live streaming, and sales of a variety of consumer products. Founded in 2011, Xcel has revolutionized the intersection of shopping, entertainment, and social media. The company has generated over $4 billion in retail sales through its innovative sales strategy, encompassing interactive television, digital live-stream shopping, social commerce, and traditional retail channels.
About Christie Brinkley: Christie Brinkley, a supermodel, actress, and successful entrepreneur, has diversified her career with ventures like Christie Brinkley Authentic Skincare, a hair extension collection, and an organic prosecco line. An internationally celebrated figure, Brinkley has graced over 500 magazine covers and authored bestsellers, including “Timeless Beauty.” A symbol of ageless grace, she has redefined beauty standards, proving age is but a number. As a mother and an icon, Christie Brinkley continues to inspire millions globally.
