This February 23-24 Eurovet Americas, which produces Curve New York, and over a dozen more top intimates trade shows in Europe and Asia through Eurovet Body Fashion Network, is proud to launch Curve Los Angeles at the Westdrift Manhattan Beach Hotel. The new show will do what Eurovet does best – bring together the top brands, influencers and buyers in the intimate apparel industry for the conversations that shape what the world wears.
On the importance of Los Angeles to the North American Market, CEO Raphael Camp notes: “The west coast intimate apparel market has been very dynamic in the last 5 years. In the sport bra category, the LA area is even the market growth leader. NPD, a market insights partner we work with, highlighted that over the last year, sports bras have grown four times as fast in the LA area than in the NY area. Overall in 2019 women’s bras (non-sport) in the west coast region accounted for approximately 16% of the total US dollar sales.”
Camp elaborates on what visitors and brands can expect at Curve Los Angeles: “Our role in the industry is to support the small business owners. Retail has become a tough business and a lot of store owners are not traveling anymore. That is why we decided to come to Los Angeles and build a business platform for brands and buyers to get together and make business. The educational component is going to be essential. We want to provide workshops on social media, in-store activations, merchandising, bra fitting, improving customer experiences… everything to facilitate the store owner’s business. We also won’t forget the fun part of being all reunited at a West coast show. We will provide food and drinks all day!”
Kirsten Griffin, Director of Visitor Relations for Curve, notes that Curve Los Angeles will feel different than your typical trade show – it will be a curated “salon-showroom” experience. “With our Los Angeles show we have an exciting opportunity to tap into the epicenter of lifestyle and celebrity driven fashion trends, a substantial and growing segment of the US market. Innerwear as outerwear is now becoming mainstream on city streets, but proudly modeling intimate apparel has been a mainstay of celebrity social culture for many years and the industry support for this trend is reciprocal in nature.
Griffin continues: “We are excited to partner with local California and top National intimate brands alike to share what’s new and next, including exciting body positive and sustainable brands, as well as cutting edge shapewear and muscle enhancing garments. Among the lingerie and sleepwear participants, the buyers will be able to shop Aubade, Audelle, Chantelle, Passionata, Chantal Thomass, Charmos, Clo Intimo, Cosabella, Couturelle, Curvy Couture, Cupid Intimates, Derek Rose, Elila, Empreinte, Gossard, Hanro, Journelle, Kilo Brava, Leonisa, Louis Bracq, Maison Close, Montelle Intimates, Fleur’T, Natori Intimates, Skarlett Blue, Pour Moi, Pretty Polly, Elomi, Freya, Fantaisie, Goddess, Pluto, Rya Collection, Samantha Chang, Verdiani, B.Tempt’d, and Wacoal (non-exhaustive list).”
CURVE is the leading trade show platform in North America for intimate apparel and swimwear. The show focuses on creating business relationships and sharing experiences between brands and buyers from the Americas. The CURVE shows are produced by EUROVET AMERICAS which also produces the Interfiliere shows highlighting innovations in lingerie, swimwear and activewear materials. EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, and Los Angeles. www.curve-losangeles.com
