Taking inspiration from the original Paris boutique, the new address features eighty oak pillars sliced at different heights revealing hand painted green malachite tops, as influenced by the founder, Desmond Knox-Leet’s, hand-painted wallpaper in the same design.
The boutique also houses unique, locally sourced reclaimed luxuries such as an art deco glass chandelier. Three mirrored pillars, a reference to old Hollywood, reveal the quintessential glamour of Beverly Hills, reflecting the light and collections throughout the space. Hidden at the back of the space, behind a thick monotone printed malachite curtain, is an intimate VIP room, where guests can relax and discover the perfect fragrance from diptyque.
“diptyque belongs in Beverly Hills. It is a market we have been looking to enter for some time and we are excited to finally be here!” says Donna DiDonato, Managing Director, diptyque USA. “The city is home to some amazing creative talent and fans of the brand and we wanted to be in their backyards.”
The diptyque story began in Paris more than 50 years ago, at 34 Boulevard St-Germain, with three friends Christiane Gautrot, interior decorator, Desmond Knox-Leet, painter, and Yves Coueslant, theatre administrator and set designer. Previously designing fabrics and wallpaper for Liberty and Sanderson, together they teamed up in 1961 and opened the first diptyque boutique to showcase their fabric designs. With their unique taste, they gradually transformed the store into a chic bazaar offering a fascinating variety of unexpected items, unique to Paris, which the trio brought back from their travels. In 1963, they introduced the first diptyque scented candles – Aubépine, Cannelle and Thé – and a few years later, they launched their first eau de toilette, L’Eau, in 1968. Today, the brand’s extensive product portfolio includes home and personal fragrances along with a body care line.
Influenced by diptyque’s history, passion for creativity and artistic expression, the store design captures the ethos of the brand’s rich heritage and innovative vision. The new boutique will house all of the brand’s products including the collections of eau de toilette, eau de parfum, home fragrance, body care and seasonal and limited edition launches. The collections will be displayed in an environment embodying the brands’ history and quality to ensure a unique consumer experience. From detailed advice on custom scent combinations to the delicately hand-wrapped products in tri-colored silk paper, all boutique visitors will be treated to a unique journey of olfactory pleasures.
diptyque Beverly Hills Boutique
312 North Beverly Drive
Los Angeles, CA 90210
Hours: Monday-Wednesday, 10:00am-7:00pm, Thursday, 10:00am-8:00pm,
Friday-Saturday, 10:00am-7:00pm., Sunday, 11:00am-6:00pm
Phone: 310-385-5941
