DRAKE Wears Custom HOOD BY AIR to Chateau Marmont
Rapper DRAKE wearing a custom HOOD BY AIR white on white t-shirt while visiting West Hollywood’s Chateau Marmont in Los Angeles last night (Tuesday, April 23, 2013). The custom made HOOD BY AIR t-shirt featuring matte white graphics on a white long sleeve tee was designed exclusively for DRAKE by HOOD BY AIR designer SHAYNE OLIVIER.
Although DRAKE wears a HOOD BY AIR piece that was not produced for sales, fans can score their very own pieces of limited edition HOOD BY AIR products next month as the brand will be setting up shop on Melrose with the help of SCION AV. Starting on May 18 2013 the SCION AV Installation Space in Los Angeles, California will host a pop-up-shop with an entire inventory of limited edition products for the duration of one month.
ABOUT HOOD BY AIR:
New York-based designer Shayne Oliver launched luxury streetwear brand Hood By Air in 2006 after having studied both at NYU and FIT. Initially a sweatshirt collection, Hood By Air continues to evolve in its social approach to fashion designs. Oliver’s inspirations range from art, design and dance to the reality of the urban life he leads. “I have always been interested in design, but Hood By Air is a statement more than anything,” Olivier says. “I want to push people. I want them to have new standards of what is classic and what is formal. If they don’t get it at first, I’m okay with it.