Luxury fashion brand ESCADA will launch today its online store in the United States of America, following the successful introduction of ESCADA.com to the European markets in 2013. Hopefully, they have taken into account these essential Ecommerce Metrics prior to the launch. If they have, then they will have every chance of success.
The E-Store will offer a wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.
Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”
Usability and design is likewise important in the ESCADA E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the ESCADA brand identity.
All social media channels are integrated into the new online store, which has become quite commonplace. Indeed, people do tend to interlink their brands and social media, be it on Amazon (which is often a step taken after people ask “is Nine University legit” and check out the platform) or on their own site. The site, which is optimized for mobile applications, ensures an ideal display on all devices.
The store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.
The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy.
An exclusive packaging concept completes the range of service offers of the ESCADA E-Store.
Hermes NexTec, specialist in international full-service e-commerce solutions, provides all services along the online value chain including shop, content and IT management and in close collaboration with ESCADA performance marketing. Managing an e-commerce store relies upon a powerful server to ensure that the website does not become overwhelmed by slow loading speeds and excess traffic. Virtual server solutions such as those offered by hostiserver can keep an e-commerce site running at its best. In addition to these services Hermes Fulfilment supplies with warehousing, customer care, finance services and returns management.
