Livefyre, the leading provider of real-time social software, is partnering with Lucky FABB (Fashion and Beauty Blog conference) to deliver a new and immersive online social experience. The Lucky FABB Social Hub will capture the social activity taking place during the conference so those attending, and other beauty and fashion enthusiasts, can follow the images, tweets and stories coming out of the two-day event in one central, interactive destination.
Held April 4-5 in Beverly Hills, Lucky’s exclusive FABB event brings together bloggers, writers, editors, celebrities, designers, brands and tech stars to discuss the hottest trends, insights and developments in fashion and beauty. The speaker lineup is a who’s who of fashion, beauty and retail including Drew Barrymore, Kelly Osbourne, Susan Gregg Koger, Co-Founder of ModCloth, Brandon Holley, Editor in Chief of Lucky and more.
Brandon Holley, Editor in Chief of Lucky explained, “When you gather a few hundred of the most active fashion and beauty bloggers in one space, there’s going to be a lot of online social activity. The Lucky FABB Social Hub will allow attendees to connect with one another, both leading up to and during the event. It’s so much fun to check out tweets and images from attendees preparing for FABB. A quick look at the wall and anyone can see the latest fashion news, brands and must-haves that have FABB attendees, speakers and bloggers talking and tweeting.”
In addition to a real-time stream of Instagram and Twitter images posted from the event, the Social Hub will feature tweets from Lucky editors, sponsors and attendees posted with #LuckyFABB.
Livefyre’s Founder and CEO Jordan Kretchmer added, “Livefyre provides Social Hubs for live events and brands to surface all of the social activity that’s taking place around them in a visually compelling way. We are thrilled to partner with Lucky for the FABB conference to spark conversation and social engagement amongst this elite group of fashion and beauty bloggers.”
The Lucky FABB Social Hub launched today. You can follow the #LuckyFABB social activity at: FABB.luckymag.com
About Livefyre
Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The company’s suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the seventh largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, Bravo, CBS, Conde Nast, FOX Sports, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.
Founded in 2009, Livefyre is located in San Francisco. For more information, visit http://www.livefyre.com.
About Lucky
Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky’s launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. For the latest news from Lucky, log on to www.luckymag.com.
