GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting – Denim is thrilled to announce an exciting new collaboration with world famous road rally and lifestyle brand, Gumball 3000. Founded by Maximillion Cooper in 1999, Gumball 3000 has earned global recognition by re-inventing the road rally, combining popular culture with a road trip adventure.
For this year’s 2015 Gumball 3000 Rally, #StockholmToLasVegas, GUESS has enlisted its very own roster of GUESS Girls, Danielle Knudson, Simone Holtznagel and Natalie Pack to take the wheel and join GUESS x Gumball 3000 on an exciting journey beginning May 23rd and ending May 30th. The drivers will be traveling within two continents and across five countries, beginning in Stockholm, Oslo, Copenhagen, Amsterdam, Reno, San Francisco, Los Angeles and ending in Las Vegas. To celebrate this exciting collaboration, GUESS has designed a limited edition Gumball 3000 Driver Jacket commemorating the 2015 Stockholm to Las Vegas rally. Offered in red and white leather, these exclusive jackets will be distributed to the GUESS drivers, which will be known as the “#GUESSVipers” as well as a selection of influencers and celebrities to wear. Other rally drivers and participants will sport a black denim racing jacket to wear on their journey from Stockholm to Las Vegas.
The GUESS x Gumball 3000 advertising campaign, directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by Canadian fashion, art and music photographer, Raphael Mazzucco, features the confident and sexy GUESS Girls, Danielle Knudson, Simone Holtznagel and Natalie Pack shot alongside three custom DODGE / SRT Viper x3 cars designed by world renowned muralist and L.A. native, Tristan Eaton. In true GUESS fashion, the beautiful GUESS Girls are photographed wearing iconic red, white and blue denim jumpsuits paired with the limited edition red leather Gumball 3000 Driver Jacket and shot against the picturesque soft desert sand and crystal blue sky in Lucerne Dry Lake, California.
GUESS, and its CEO and Chief Creative Officer, Paul Marciano, have been ardent supporters of the arts for over three decades. Furthering GUESS and Paul Marciano’s enthusiasm for the GUESS x Gumball 3000 partnership and love of the arts, the brand has chosen to expand its collaboration with Tristan Eaton. He’ll design and implement permanent public murals in Los Angeles, New York and Amsterdam; taking inspiration from each city, GUESS’ most iconic faces and interpreted through Tristan’s unique eye. Tristan, one of the most prominent street artists in the industry today, will make art history in downtown Los Angeles creating the tallest mural that the urban landscape of Los Angeles has ever seen. Paul Marciano and the GUESS brand are thrilled to help bring this extraordinary moment in art history to life and support the world of art in an even greater capacity.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at www.guess.com.
