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MenStyle

H&M DEBUTS LATEST CAMPAIGN WITH THE WEEKND

Today H&M released images of their latest collaboration with The Weeknd, an 18-piece collection of fall essentials. Sweatshirts, jackets, and t-shirts emblazoned with graphics and The Weeknd�s �XO� logo are the perfect accent pieces for the coming season.

�Once again I�ve selected my favorite pieces from H&M�s collection, and because we�re moving into Fall I�ve put the focus on sweats and hoodies. I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We�ve been much more playful with the logos and graphics on many of the pieces, and I love the sense of identity that runs through the collection. This collection is the same as with everything that I do � it�s about the right detail, and a total feeling of authenticity.� says The Weeknd.

The collection is available at hm.com and in stores from September 28th. read more here –�http://www.hm.com/us/

 

 

 

 

 

 

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