H&M, Hennes & Mauritz celebrated the launch of its second Conscious Exclusive collection

H&M, Hennes & Mauritz celebrated the launch of its second Conscious Exclusive collection with special events in San Francisco, New York City, West Hollywood and Miami. Jessica Stroup, Penn Badgley, Victoria Justice and Jessica Lowndes hosted the events in conjunction with top DJ’s Hannah Bronfman & Mike Nouveau, Kissette, Jeffrey Tonnesen and Myles Hendrik.

The collection (which hit stores Thursday April 4th), is comprised of chic red carpet looks for men and women made from more sustainable materials such as organic cotton, silk-like tencel, recycled polyester and tulle. The collection showcases an ivory three piece suit, a black cutaway jumpsuit and a classic “little black dress” with a twist for women. The men’s side features a rose print lined tuxedo jacket, a white dinner suit and slim cut trousers. H&M’s Conscious collections are at the forefront of both fashion and sustainability, without compromising quality and price.

Guests enjoyed an intimate shopping experience as well as delicious passed organic hors d’oeuvres and refreshments in addition to a 25% discount off their Conscious collection purchase. H&M encouraged customers to donate their used clothing to be recycled or repurposed, part of the retailers Conscious work for a more sustainable fashion future. The first 75 customers who made a purchase from the Conscious Exclusive collection won a coveted meet and greet with their respective celebrity host and the opportunity to take a photo with them.

While Hosting the H&M launch in San Francisco, Jessica Stroup said the Conscious Exclusive collection “is red carpet ready, it’s eco-friendly, it’s sustainable and it’s beautiful.”

Jessica went on to say that she thinks “H&M’s efforts for a more sustainable fashion future is what we need in today’s society. People don’t understand that there is so much going to waste, 95% of what people buy goes into landfills, and we could recycle it and we could reuse it and repurpose it. I think H&M being the first store to really do that is going to start a movement.”

Penn Badgley hosted the Conscious Exclusive collection launch in NYC and says that the eco-line is a “step in the right direction that a lot of us need to be making towards living more sustainably.” Penn also mentioned that it “helps when the clothes look good!”

Victoria Justice hosted the Conscious Exclusive Launch in LA, stating she’s “a huge H&M fan and loves what H&M is doing for the environment with the collection.” Victoria says the collection is “much better for the environment and a really bold move in fashion” and thinks H&M “is setting a good example.”
Jessica Lowndes who hosted the launch in Miami said that she loves that “H&M is recycling materials and not letting fashion go to waste.”

The collection will be available in 25 stores in the U.S. Please visit hm.com for more information on H&M’s Conscious Exclusive collection and to download images from the collection.