James Bond Spectre actress Léa Seydoux represented Suzy Amis Cameron’s Red Carpet Green Dress™(RCGD) initiative in collaboration with TENCEL™ Luxe, as she shined on the red carpet at 92nd Academy Awards ® wearing an ethical and eco-responsible Louis Vuitton custom-made gown in a newly launched Red Carpet Green Dress™ textile made from TENCEL™Luxe filament yarn and organic silk faille paired with custom-made organic Louis Vuitton satin sandals.
This is the second consecutive year, Louis Vuitton has partnered with the global change-making organization and has dressed three celebrity ambassadors: Unbelievable actress Kaitlyn Dever who arrived earlier today in custom Louis Vuitton, and last year the global fashion house dressed RCGD ambassador Laura Harrier (BlackKklansman). It is with partners like Louis Vuitton, Seydoux, Dever, Harrier and TENCEL™ Luxe, RCGD is able to continue to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.
RCGD was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.
Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.
To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design. TENCEL™ Luxe filament yarns are made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel.
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.
For more information please visit: www.rcgdglobal.com.