Quarantine created unprecedented demand for at-home hair products and changed beauty routines in ways no one could have expected. In fact, 37% of U.S. consumers who typically color their hair in the salon colored their hair at home for the first time ever. And not surprisingly, L’Oréal Paris saw a 40% increase in hair color inquires to their Consumer Care Center over the past few months – many of whom were inspired by spokeswoman Eva Longoria’s own at-home hair color success.
In response and as part of its unwavering mission to help people color at home with confidence, the #1 global beauty brand is launching a 24/7 hair color platform called Haircolor Concierge. From texting or video chatting with a trained color professional seven days a week to testing out a new color with virtual try-on tools, L’Oréal Paris has you covered – literally.