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The Designer

LOVLEI Apparel, Their Mission, Great Styles To Wear Daily


LOVLEI’s mission is to help women to see themselves as beautiful masterpieces, by providing them with opportunity, community, support, encouragement and financial independence.

LOVLEI has created a one-of-a-kind, revolutionary, business model with a highly competitive reward plan that offers up to 40% commissions to those who partner with the LOVLEI brand. LOVLEI aims to carve a path to obtaining and retaining successful relationships with those they partner with.

Lovelei styles




Robin was inspired by her father, Walter Hoffman, a.k.a. “Big Wally,” to carry on his legacy through keeping his archives alive, through LOVLEI, while benefiting the lives of women. Walter pioneered what we widely recognize today as the “SoCal” surf culture.

A part of his legacy began by supplying Hoffman Fabrics to Hawaiian-shirt manufacturers and later became the go-to source that designed and supplied fabrics for leading surf brands, such as, Hang Ten, Ocean Pacific, Offshore, Quicksilver, Gotcha, Billabong, O’Neil, Roxy, Volcom, Ralph Lauren Polo and many more.

With textile woven into the very fabric of her DNA, Robin Hoffman Haack, having 25 years as a co-owner and CFO, has embraced her calling to empower and lift women through the LOVLEI brand. LOVLEI is the first and only Hoffman-line of beautiful premium resort and athletic wear, made exclusively from colorfully archived Hoffman original prints. Each Batik print is designed in the U.S., and ethically sourced and handmade exclusively at the Hoffman facility on the island of Bali.

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