Sephora Kicks Off the Holiday Magic with a Dazzling Collaboration Starring the Best-Selling Female Artist of All Time
See the full post here: www.instagram.com/p/DQf-kAFCGBP/
When the clock strikes midnight and Mariah Carey declares “It’s Time!”, the world knows — the holiday season has officially begun. This year, the Queen of Christmas has joined forces with global beauty powerhouse Sephora for a magical new collaboration that brings together music, glam, and festive sparkle. The partnership officially ushers in the holiday season with a cinematic campaign that celebrates beauty, joy, and the spirit of giving.
Directed by the acclaimed Joseph Kahn, the “It’s Time” video premiered across Mariah and Sephora’s Instagram channels and illuminated Times Square on Sephora’s iconic billboard. Set in a luxurious, Sephora-branded glam room, the short film opens with a mischievous holiday twist — comedian Billy Eichner plays an elf attempting to swipe Mariah’s beauty favorites. But in true diva fashion, Mariah triumphs, declaring “It’s Time!” as she glides through a glimmering winter wonderland in a sleigh surrounded by swirling snow and shimmering lights.
“This season is all about creating magical moments and celebrating beauty from the inside out,” shared Mariah Carey. “Partnering with Sephora is the perfect way to spread that joy to everyone.”
Zena Arnold, Chief Marketing Officer at Sephora, echoed Mariah’s sentiments: “Our holiday campaign celebrates the small moments of joy that beauty can bring. Mariah Carey embodies that better than anyone — she is the spirit of the holidays.”
The video coincides with the launch of Sephora’s “Give Something Beautiful” campaign and the annual Sephora Savings Event (running through November 10), giving beauty lovers access to exclusive deals and limited-edition holiday sets. Shoppers can also browse a special Mariah’s Favorites collection on Sephora.com, featuring curated picks inspired by her signature glam.
The Collaboration: A Celebration of Glamour and Giving
The campaign not only highlights the magic of makeup but also captures the essence of Mariah’s legacy — joy, resilience, and timeless beauty. As the face of the campaign, Mariah embodies the message that beauty is more than appearance; it’s about spirit and sparkle that radiate from within.
From the signature high notes of “All I Want for Christmas Is You” to the glow of a perfectly blended highlighter, Mariah’s influence seamlessly bridges music and beauty. The Sephora collaboration feels like a natural extension of her holiday reign, inspiring fans to find their own moments of magic this season.
6 Key Highlights of the Mariah Carey x Sephora Holiday Collaboration
-
The Official Start of the Holidays: Mariah’s “It’s Time!” declaration marks the global shift into the festive season, blending pop culture and luxury beauty.
-
Sephora-Branded Glam Room: The campaign video showcases a whimsical glam room filled with Sephora favorites and Mariah’s go-to beauty essentials.
-
✨ Billy Eichner’s Comedic Cameo: The hilarious elf sidekick adds holiday humor, making the campaign as entertaining as it is glamorous.
-
️ Sephora’s Holiday Savings Event: Shoppers can enjoy exclusive discounts and limited-edition gift sets through November 10, 2025.
-
Mariah’s Favorites on Sephora.com: Fans can explore handpicked products that channel her signature sparkle and red-carpet glow.
-
Times Square Takeover: The cinematic video lit up Sephora’s massive billboard in New York City, signaling the start of the season for millions worldwide.
Beyond the campaign, Mariah Carey continues her reign as the best-selling female artist in music history, boasting over 200 million albums sold and 19 Billboard Hot 100 No. 1 singles. Her legacy in both music and fashion is unmatched — and her influence in beauty is now shining brighter than ever through this festive collaboration.
With her new album Here For It All on the horizon and two new singles dominating the charts, Mariah’s star continues to soar. Her ability to connect generations through glamour, music, and heartfelt holiday joy cements her as not just the Queen of Christmas, but the ultimate muse of celebration.
This partnership between Sephora and Mariah Carey perfectly encapsulates the season — a dazzling mix of luxury, laughter, and love. As the world turns its eyes to holiday lights and shimmering store windows, one thing is certain: when Mariah says “It’s Time!”, the season of sparkle has officially begun.
✨ Explore the campaign on Instagram: www.instagram.com/p/DQf-kAFCGBP/
Shop Mariah’s holiday favorites at www.Sephora.com
Report Lela Christine
