Express Teams Up with NBA and Four Young NBA Players on New Campaign â Today Expressâ NBA-themed âGame Changersâ campaign centered around four young starsBrandon Ingram, Denzel Valentine, Jamal Murray and John Collinswho exemplify the true spirit of what it means to be a game changer.
Express will tip-off the partnership with a series of lifestyle videos, which will reveal the brand ambassadorsâ performance, style, determination and the will to win both on and off the court. The campaign will capture the essence of each athlete, what drives him to succeed and how fashion gives him the confidence to take on whatâs next in his day and lifewhether thatâs suiting up in an Express Performance Suit for game day or relaxing in jeans on days off.
The partnership builds on Expressâ history of collaborating with inspiring individuals and follows the retailersâ partnerships with professional athletes who were on the cusp of becoming champions in their sport.
âWeâre proud to offer performance-driven fashion for self-starters going after what they want,â said David Kornberg, Express President and CEO. âWe couldnât think of better partners in this mission than the NBA and its young up-and-coming players. Weâre thrilled to bring our customers closer to the game and to share the authentic stories of hard work, grit and perseverance through the lens of our NBA Game Changers Brandon, Denzel, Jamal and John.â
The integrated marketing and advertising campaign will premiere across Expressâ digital, social media, and in-store platforms as well as the NBAâs digital and social media platforms beginning October 2017. In February, Express will also serve as an associate partner of the NBA Rising Stars Challenge during NBA All-Star 2018 in Los Angeles, California.
For more information, visit www.express.com/NBAGameChangers
Â