Olay DUO Dual-Sided Body Cleanse. For over 130 years, from the launch of Ivory bar soap to the introduction of our body wash, Procter & Gamble has delivered innovative products based on evolutions in consumers’ body cleansing behavior. Over the past 20 years, the Personal Cleansing Category has continued to see advancements across bar soap and body washes. However, the body cleansing category has not seen the introduction of any new forms – until now. It’s time for a shower reinvention, it’s time for a Shower DUO-ver! Procter & Gamble is pulling back the shower curtain to unveil their latest innovation that revolutionizes the look and feel of clean.
Shower Evolution
The ideal shower experience and personal cleansing needs have evolved over the years, going beyond basic cleansing to higher order benefits to care for the skin. Bar soaps are perceived to clean well, but can trade-off on delivering soft, smooth skin. Body washes are perceived to lather and nourish well with a great scent experience, but can trade-off on deep clean and exfoliation. There is a rise in consumers turning into users of both forms to get the clean of a bar and the care of a body wash – 34 percent of men and 44 percent of women in the U.S., say they are dual users.1
DUO unites the clean of a bar, the care of a body wash and the experience of a puff/implement, giving consumers the multi-sensory experience they desire for the best of all worlds. DUO is a breakthrough dual-sided cleaning tool infused with a flexible cleaner inside. The scrubby side exfoliates and renews skin surface, the soft flexible cleanser interior conforms and lathers, and the smooth side softens and conditions. The result is a deep, refreshing clean for noticeably invigorated, soft skin.
How You DUO:
Experience the DUO daily for a complete, close clean and invigorated, healthy-looking skin. Just add water for a rich cleansing lather. Enjoy your feel of clean using the scrubby and smooth sides as you like. Use daily and hang to dry after each shower. DUO’s built-in cleanser indicates when it’s time to dispose and get a new one, when lather fades (up to 30 uses).
Why You DUO: Patented multi-layered cleansing technology delivers a 2X better clean vs. our basic body wash + a puff
DEEPER EXFOLIATION – Provides a deeper clean as it exfoliates surface skin deeper than a body wash puff
COMPLETE CLEAN – Flexible cleanser glides and contours to your every move and groove for a close, complete clean
EXPERIENTIAL SCENT – Delightful scent experience with 3-4x more fragrance ingredients than our current bar soaps and body washes – DUO is available in Olay, Old Spice and Ivory – featuring Olay and Old Spice’s most popular scents with Olay Soothing Orchid & Black Currant and Old Spice Swagger and Pure Sport, and introducing a new scent from Ivory with Refreshing Clean.
Olay DUO $9.99 – $12.99*
