PROJECT Las Vegas at Magic Market Week, the largest menswear and dual gender trade fair for advanced contemporary apparel, premium denim, designer collections and footwear in the US market, offers an elevated shopping experience as The TENTS @ PROJECT are transitioned inside of Mandalay Bay Convention Center.
This positioning of The TENTS onto the main floor of PROJECT, continues the transformation toward an upscale sophisticated trade fair, giving attendees the ability to easily navigate from one destination to the next. Its modern look will also be echoed onto the PROJECT show floor giving surrounding booths an airy and open ambiance. New luxury booth packages will be made available to contemporary sportswear exhibitors.
After a successful launch at PROJECT NYC, the new neighborhood Tomorrow will make its PROJECT Las Vegas debut, with a collection of the world’s most innovative and emerging designers. Brands featured will include Audience by Petrou/man, The Good Flock, Outclass, Icarius, and Superior Twill.
PROJECT Grooming has expanded in its second season in Las Vegas and will highlight men’s finest personal care essentials from brands including Brooklyn Grooming, RPL Maison, and Edwin Jagger.
Blogger PROJECT, led by Marcus Troy, will encompass the most influential online menswear enthusiasts in the market – including Monsieur Jerome, Scout Sixteen, Dapper Lou and One Dapper Street. Members will select winners of the Blogger Awards, who will receive an engraved champagne bottle, courtesy of LVMH.
The digital media experts will also have access to a photo studio, which will be used as a styling lounge were bloggers will model and feature the upcoming season’s styles and trends – keeping their followers in the know.
Two additional guest lounges will be positioned on PROJECT’s floor: one in the Surf neighborhood, and another in the Denim section, with a music listening area for attendees to recharge and connect.
The PROJECT show bags will be provided by AG Jeans
Outside the Convention Center, food trucks such as TacoFest, SausageFest, Lobster Me, Ben’s BBQ, and Sauced will be offering a variety of lunchtime options.
The Official PROJECT party will be hosted at Marquee with PROJECT brand Moods of Norway hosting, and a special performance by A$AP Ferg. For more information, please visit www.magiconline.com
