Not only is Shaunie O’Neal the creator, executive producer and cast member of VH1’s megahit docu-series Basketball Wives, but she is also a savvy businesswoman with a burgeoning media and brand empire. Shaunie has recently partnered with jewelry designer and entrepreneur, Simone I. Smith to create “Forever Shaunie,” a capsule jewelry collection made up of beautifully hand-crafted statement pieces adorned in 18 Karat Gold over Sterling silver and encrusted with the finest Austrian crystals.
Simone was inspired to create the collection, âForever Shaunie,â for her dear friend after years of admiring one anotherâs styles. âShaunie has been such a supportive friend and has beautifully worn pieces from my signature line, Simone I. Smith, as well as SIS by Simone I. Smith, which launched in Macyâs stores in fall of 2011,â says Simone. âThrough our love and admiration for one another, we decided to create a special collection called âForever Shaunieâ for SIS by Simone I. Smith. Each piece is inscribed with three powerful words that describes my friend â Loyal, Fabulous and Loving,â she added.
Shaunie, too, has always been inspired by Simoneâs strength and wanted to create a jewelry line that permitted women to feel confident and radiant both inside and outside when worn. âKnowing that Simone is a cancer survivor and that I have lost someone very special to the fight of cancer, it was important to us that this line benefitted and empowered those going through that challenging time,â said Shaunie. A portion of sales from âForever Shaunieâ will go to the American Cancer Society which saves lives and creates a world with less cancer and more birthdays by helping people stay well, and get well, by finding cures, and by fighting back. September 1st 2013 will mark the launch of the unique collection at select Macyâs stores and will be available on Macys.com.
About âForever Shaunieâ for SIS by Simone I. Smith
Forever Shaunie is a special collaboration between Shaunie ONeal and jewelry designer and entrepreneur, Simone Smith, for her eponymous line of jewelry, SIS by Simone I. Smith. Inspired by Simoneâs strength in being a cancer survivor, Shaunie OâNeal wanted to âgive backâ and has decided to contribute a portion of all sales from her SIS jewelry line to the American Cancer Society. Simone Smith is a woman of strength, integrity and style â traits upon which sheâs relied to keep herself grounded as shes traveled along her journey. With the launch of Simoneâs signature jewelry collection â Simone I. Smith â she is poised to transform her lifelong affection for accessories into a thriving enterprise, one pair of dangling earrings at a time. For more information go to www.simoneismith.com