STYLE360 NYFW ANNOUNCES: Fashion Shows for Spring/Summer 2015 announced for September 8-11th
A-List Communications (www.A-ListCommunications.com) is pleased to announce STYLE360’s 10th annual showcase at New York Fashion Week in September. Approaching its tenth successful year, STYLE360 has become the premier destination for trending and renowned fashion designers to collaborate with corporate brands and come face-to-face with industry tastemakers, celebrities, top musical artists, media, and fashion fans during the Fashion Industry’s biggest week!
Started in 2004, and then called “Style Lounge”, this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few.
Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter are the high profile musical performances each season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.
In honor of STYLE360’s next decade, STYLE360 has relocated to the newly constructed two-level venue, the Metropolitan West. Located at 639 West 46th Street and Westside Highway, this venue will be in the heart of the newly formed NY Fashion Week hub in 2015. Sponsors supporting the 10th Anniversary season include official liquor sponsor, Cointreau, an 80-proof French orange spirit, will be serving sophisticated cocktails during STYLE360 (www.cointreau.us).
Other sponsors include L’Alpina Water as the official hydration station of New York Fashion Week STYLE360 (www.americanpremiumwater.com/why-1-alpina), Hello naturally friendlyTM oral care (http://hello-products.com), keeping NYFW attendees fresh and friendly with great tasting vegan and Leaping Bunny Certified breathsprays, mouthwashes and toothpastes that are free of triclosan, alcohol, dyes and artificial sweeteners, Carefree® (http://www.carefreeliners.com) soft, thin and absorbent daily liners that provide everyday freshness, Olivia Garden (http://www.oliviagarden.com) hair care tools, Shimmer Jewelry Tattoos, temporary metallic jewelry tattoos that last up to 6 days, in gold and silver tones, Beanitos (http://www.beanitos.com) the original bean snack will have sampling at all fashion shows and Scarlet & Gold (http://scarletandgoldshop.com/) print shop for cell phone cases and stationary. MYX Fusions Moscato by Nicki Minaj and Mona Scott-Young (http://www.myxfusions.com) and Bottega Rose sparkling wine (http://www.bottegagold.com) will be served at all STYLE360 after-parties.
All fashion shows will be styled with Not Your Mother’s® hair care products by lead stylist Michele Carrillo. James Vincent will be the key makeup artist with the official makeup partners, Mehron Cosmetics (www.mehron.com) and Alcone Company (www.alconeco.com). The closing fashion presentation event will be styled and sponsored by Cargo Cosmetics (http://cargocosmetics.com) and Embryolisse (http://www.embryolisseusa.com). STYLE360’s official hotel partner is the Row NYC (www.rownyc.com) located near the STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host STYLE360’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event. Enter Here for a chance to win. STYLE360’s official nightclub sponsor and NYC roof top hot-spot, Level R, will be the red carpet destination for its other 2 VIP after-parties (www.levelrempire.com).
This September’s celebratory line-up of high profile fashion shows and festivities for STYLE360 lists as follows:
Monday, September 8th
8:30 pm: STYLE360’s 10th Anniversary Opening Party Hosted by Carmen Electra
at Level R
Tuesday, September 9th
11am: DELL Presents NYFW Debut of Isabella Rose Taylor Collection with special performance by recording artist Olivia Somerlyn
3pm: HSN Presents Serena Williams Signature Statement Collection
7:30pm: Angela Simmons Presents Back to Basics
9pm: HSN Presents Serena Williams Signature Statement Collection After Party
at Level R
Wednesday, September 10th
11am: FTL Moda
3pm: WantMyLook, the brainchild of glam queen & Shahs of Sunset star, Lilly Ghalichi
7 pm: ELLE Runway Collection by Kohl’s
Thursday, September 11th
8pm: STYLE360 host Kristin Cavallari by Chinese Laundry Preview Party
at Row NYC
In more detail, the schedule kicks off the Spring/Summer fashion season on Tuesday, September 8th with STYLE360’s 10th Anniversary opening party at uptown’s hottest rooftop, Level R, with host Carmen Electra and guest DJ set with Mandy Jiroux. Carmen Electra, a celebrity favorite of STYLE360, will launch this season’s STYLE360 Fashion Week in conjunction with her just released video for her hit song “#WERQ” and in promotion of her new single, “Around the World”, releasing this September 2014. Mandy Jiroux is a triple threat being a DJ, recording artist and dancer. In 2008 she launched the popular YouTube channel, “The Miley & Mandy Show,” with Miley Cyrus. She went on to join girl group BG5 and has since launched her own YouTube channel and is currently working on her debut solo record. FHM has dubbed her their new favorite sexy pop star and Internet crush!
On September 9th, day two of STYLE360 jump-starts with Austin native, Isabella Rose Taylor at 11am. Dell Presents the NYFW Debut of Isabella Rose Taylor, a member of the Dell Women’s Entrepreneur Network (DWEN), with a special performance by recording artist Olivia Somerlyn. Taylor’s collection is a junior’s clothing line on the rise. Inspired by her artwork, travels and the world around her, the line is an ensemble collection for the ever-evolving teen spirit. Her line will be launching on Nordstrom.com and in select stores in September!
Olivia Somerlyn, a California native, makes worldwide fan engagement a top priority, and the rapid growth rate of her social media pages is a big part of what has the industry buzzing. The fresh-faced 20 year-old singer, songwriter, pianist and guitarist was recently chosen as one of iHeartRadio’s Rising Star finalists, is backed by some music industry heavyweights (she is managed by Kevin Jonas Sr.) and has toured the US, UK, and South America with artists like Jessie J and The Jonas Brothers. Her current single, “Parachute” is enjoying radio success and climbing US, UK, and European charts.
Next will be the debut show of Serena Williams ‘Signature Statement Collection’ presented by HSN at 3pm. Seventeen time grand slam tennis champion Serena Williams brings glam to HSN with her exclusive Signature Statement Collection of ready-to-wear apparel! Following the unveiling of this bold and flirty line, there will be an after-party at Level R Rooftop Bar & Lounge at 9pm.
Closing out the day will be Angela Simmons launching a capsule collection, “BACK TO THE BASICS” at 7:30pm, from her upcoming line Angela by Angela Simmons. Angela has created a line for the New York City girl on the go! Clothing that you can wear from day to night. She will also be showcasing pieces from up and coming designers which are available for purchase on her e-commerce site shop.angelaiam.com.
September 10th kicks off with FTL MODA at 11AM. Still in the echo of its previous season at MBFW New York, FTL MODA will present a catwalk of international growing brands selected to build a back-to-back, full line presentation spacing from the new Italian upscale street line by Frihaend to Hollywood’s glamorous ready to wear by Kami Shade’. FTL MODA is bringing energy and style on stage through different genres including a special bridal collection by Jayme Elise, creating a pulsing runway in preparation for the Italian activities that will take place at Milan Fashion Week. Made in Italy also for the special FTL MODA lounge by Leghila’ that will energize the space and waiting time between shows at STYLE360, starting on September 9th. FTL MODA, founded by Ilaria Niccolini Production, has been presenting runway shows at the worldwide level since 2007. In 2013 Erik Rosete became co-producer of FTL MODA. While Top couturier Nino Lettieri is FTL MODA’s testimonial in the world, many top brands of Made in Italy have been part of FTL MODA’s presentations
The afternoon is set for the queen of glam and Shahs of Sunset star, Lilly Ghalichi’s brainchild, WANTMYLOOK, at 3pm. WantMyLook brings you everyday glam for the everyday girl! WantMyLook is excited to announce its collaboration with fashion designer Michael Costello, who is best know from Project Runway Season 8 and was a Project Runway All-Star Season 1 finalist. Mr. Costello’s designs have graced the bodies of Hollywood’s biggest stars including Beyoncé, Kim Kardashian, Nicole Richie, Celine Dion and Michelle Williams to name a few. WantMyLook is comprised of a team of stylists, glam designers, and fashion industry leaders who are in the know and on the forefront of fashion. Their mission statement is to provide customers with the hottest fashion trends and celebrity inspired looks at the most affordable prices.
Uniting every day style with special occasion glamour, ELLE Contemporary Collection and the debut of the ELLE Runway Collection, a high-fashion capsule, will close out day three at 7pm. Both collections are available exclusively at Kohl’s Department Stores and on Kohls.com and feature a chic mix of Parisian luxury and New York City style. ELLE apparel features fast-fashion trends at an incredible value with new styles every month and is designed to make runway fashion accessible to everyone.
STYLE360 wraps with a presentation closing party showcasing Kristin Cavallari By Chinese Laundry at 8pm. Kristin Cavallari has created a collection that combines the glamour and style of today’s celebrity while nodding at the current economic climate. Styles range from classic ballet flats with modern studs to peek-a-boo mesh platform heels that work the red carpet as well as designer jeans! The presentation and party will be held at the Row NYC hotel located at 700 8th Avenue. Cosmetic brand, Cargo Cosmetics, and skincare brand, Embryolisse will serve as official sponsors of this fashion presentation.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.
About A-List Communications LLC:
A-List Communications (www.a-listcommuniations.com) is a full-service consulting, special events & communications agency with offices in Los Angeles, Dallas and New York City. With over 15 years of global agency experience, A-List Communications specializes in connecting corporate brands with results-driven communication strategies, and globally recognized celebrities that elevate their clients to the A-List. Core to A-List Communications success is delivering “Brand Integration” services across a portfolio of propriety branded entertainment programs including “Fashion Week STYLE360,” “Supper Series” and “The Arts & Cinema Centre.”
Established over 160 years ago in Angers, France, and driven by the energy of its creator, Édouard Cointreau, Cointreau is one of the world’s most famous crystal clear orange spirits. Cointreau’s distinctive amber square-shaped bottle is a global icon, and its taste is a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. Cointreau’s bright and clean flavor makes it an essential ingredient in top shelf cocktails such as the Cointreau Rickey, the Classic Margarita, the Cosmopolitan, and the Sidecar. Today, more than 15 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars. Cointreau will be pouring and serving up a specialty cocktail dubbed ‘The Cointreau Rickey” at all fashion shows and after parties. Cointreau has taken a classic American cocktail, The Rickey, and created a modern, French twist. By simply mixing Cointreau, fresh lime juice and club soda, a simple yet sophisticated cocktail is created for your stylish day or night.
About Hello Products:
Hello® is the world’s first seriously friendly™ oral care brand. Aiming to be your swish come true, perfect dose of freshness and newest main squeeze, hello has a unique line-up of mouthwashes, breath sprays and toothpastes. Both tasty and beautiful (with fab flavors, like MojitoMint and award-winning designs by BMW DesignworksUSA), the products were created to keep mouths fresh, clean and healthy in a fun and friendly new way. All hello products are vegan, cruelty-free and free of triclosan, alcohol, dyes and artificial sweeteners. Being such “free” products, it’s only natural that hello is also made in the good ol’ US of A. Let’s be friends – please visit us at www.hello-products.com and follow us on Facebook at Hello Products or on Twitter, Instagram and Pinterest @helloproducts.
About Not Your Mothers:
Not Your Mother’s® is a Tampa-based haircare brand under parent company DeMert Brands, Inc. The top-performing, innovative, salon quality products have won the hearts and loyalty of young, trend-savvy fans as well as professional stylists and celebrities including Paris Hilton, Karlie Kloss, Carolyn Murphy, Olivia Holt, Jaimie Alexander, Willa Holland, Gilles Marini and the members of Midnight Red. Not Your Mother’s is sold at more than 25,000 U.S. retail locations including Walgreens, Duane Reade, Ricky’s NYC, Urban Outfitters, CVS Pharmacy, ULTA Beauty, etc. as well as internationally. For more information please visit www.nymbrands.com.
When it comes to makeup that meets the standards and vast color needs of professional artists Mehron is the undisputed industry leader. Proudly made in the USA for over 80 years, Mehron represents an artisanal approach to creating quality cosmetics that are high-impact and versatile. Mehron’s beauty products can be found in the makeup kits of artists working on fashion shows and shoots, theatrical productions, movies, special effects and most importantly, in real life on real women with a variety of color and coverage needs. Performers such as the Black Eyed Peas, Hilary Duff, and Pink are brand fans as are prominent beauty industry professionals including Nick Barose, James Vincent, Danessa Myricks and hairstylist, Oribe, who calls Mehron’s products “beautiful, colorful and easy to use.” Mehron products have been used in some of the most dramatic and visual productions including Black Swan, Phantom of the Opera, Shrek the Musical, The Lion King, New York City Ballet and Cirque de Soleil.
American Premium brands are bottled at the source and by being native to North America it reduces the transportation footprint to North American consumers and can offer very fresh, high quality water. American Premium’s Artesian, Mountain Spring and Purified water is available in epicurean and vegan type restaurants, fine hotels and specialty retailers. They are bottled in glass and are from a High Altitude – Alkaline location as well Purified Drinking Water with Ph ranging from 7.7-10. The glass containers are various from screw top to Swing/Bale Top enclosures in (1 Liter) presentations. Our brands come in still and sparkling aka “Fizzy”. Clean Hi-pH water is directly related to one’s health and wellness, this is to counter the amount of sodium and sugar in the modern diet. Alkalinized body state is directly related to one’s well being. It counter’s inflammation and cancer concerns that are caused by an acidic diet, stress and oil based chemicals leaching into the water from plastic containers.
Carefree® is a feminine care brand with a collection of soft, thin and absorbent daily liners that deliver the freshness you need to feel confident and carefree every day. The Carefree® product line includes daily liners offering odor control, comfortable absorbency and discreet protection, including Carefree® Acti-Fresh, Carefree® Thong and Carefree® Original. Carefree® is an Energizer Personal Care® brand, with products available nationally and online at mass, grocery and drug retailers. For more information, please visit www.carefreeliners.com.
About Olivia Garden:
For nearly four decades, Olivia Garden has been a leader in the hair care industry. With professional-quality hair brushes, chic salon apparel, and hair-related accessories for salon professionals and consumers alike, Olivia Garden products are sold in major beauty retailers, beauty salons and boutiques worldwide.
About Row NYC
The Row NYC hotel has pioneered a new era of individuality by meeting NYC’s signature urban grit with grandeur – transforming your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable. Our guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7. Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC!
Endlessly lounge-worthy, the Row NYC flaunts a spectacular lobby and statement spaces, artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors! The Row NYC boasts 1331 contemporary guest rooms on 28 floors, flaunting chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.
About Level R:
Perk Hospitality and Indayo Group, with over 20 years of combined experience in the hospitality and nightlife industry, are thrilled to announce their partnership with China Grill Management in the launch of Level R in NYC. Level R is a coveted high-profile venue that offers full service event planning capabilities. This distinct space allows unlimited possibilities from red carpet galas to corporate gatherings. With unrivaled settings on their own, your next event will be made even more dramatic when combined for a full buyout. Located at 44 West 63rd Street.
About MYX Fusions Moscato:
MYX Fusions Moscato by Nicki Minaj and Mona Scott-Young has revolutionized the wine industry by leveraging the explosive popularity of Moscato and improving on the experience of drinking it. All natural and refreshingly carbonated, the four delicious flavors – MANGO, PEACH, COCONUT AND ORIGINAL MOSCATO – are packaged in sleek 187ml and 375ml signature cobalt blue bottles. The easy to open, twist off cap makes MYX the perfect choice for any casual occasion, while the beautifully designed package and premium quality delivers the elegance of wine. Get the best of both worlds… Get in the MYX!
About Scarlet & Gold:
Scarlet & Gold is an online print shop based out of Auburn, Alabama. A team of creative women, they believe life is too short not to chase their dreams and use the talents they have been given. Catherine Lowe of ABC’s The Bachelor, chose Scarlet & Gold to partner with on this project because the brand aligns with the direction she wanted to pursue and the products offered are creative, inspirational and high quality. C. Lowe by Scarlet & Gold features a variety of print products such as notebooks, placemats and Lowe Notes inspired from her love story with Sean Lowe.