To mark this achievement, and the growth of the international lifestyle brand founded in Amsterdam by Jordy and Ton Cobelens in 2005, only an exceptional timepiece would do and therefore the idea for the one-off Swiss Made CEO Tech World Centennial was born. The timepiece was presented for the first time this past weekend at the esteemed Couture International jewelry trade show in Las Vegas. Due to the overall excitement of retailer and press attendees the CEO Tech World Centennial won the prestigious “People’s Choice” Award at the annual Couture Time Awards.
As a truly stand-alone piece in TW Steel’s oversized collection, the CEO Tech World Centennial (48mm), valued at $100,000 US, is a bold testament to the success of ‘The Watch in Steel’ and the eye for detail belonging to Ton Cobelens, its Chief Design Officer. The exquisite hand-built World Centennial edition houses the Swiss Made ETA Valjoux 7750, 25-jewel chrono Automatic movement (28.800.Hz) with incabloc shock protection. This sits elegantly in a steel case featuring rhodium-plating and set completely with real diamonds. The timepiece’s undoubted sparkle and luxurious appeal comprises of 484 diamonds, VVS-grade and full cut, totaling 7.08 carat.
With a sapphire crystal on the front and back, this unique TW Steel also features a sunray grey dial and a dark grey real alligator leather strap. “The existing CEO Tech design reflects true luxury so it was only fitting I built on that platform for the World Centennial edition,” said Ton Cobelens. “Our use of the ETA Valjoux movement is a departure from our regular collection and undoubtedly, the use of so many real diamonds is what adds not only the unique look to this timepiece, but also the real value. It’s always fun as a designer to allow yourself a little more freedom and in this case, I had a great time fusing luxury and celebration together!”
TW Steel is the ‘Official Timing Partner’ of the Sahara Force India Formula One Team, is an ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP, and enjoys a stellar brand ambassador portfolio including Kelly Rowland, David Coulthard, Emerson Fittipaldi, Mick Doohan and Dario Franchitti.
About TW Steel:
With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point. TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are. Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands. While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer. Having launched in 2005, and now with 140 models, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries. – www.twsteel.com
