Los Angeles Fashion Month is heating up this October, and one of the standout events is the highly anticipated return of SewDown, a cutting-edge fashion show and sale hosted by The HER Group. The event, spearheaded by designer Atousa G, will take place on October 19 at the brand-new DTLA nightclub, West Eight, located at 425 W. 8th Street, Los Angeles, CA 90014.
Event Details
- Date: October 19, 2024
- Location: West Eight, 425 W. 8th Street, Downtown Los Angeles
- Time:
- Red Carpet: Starts at 6 PM
- Fashion Show: Limited seating available
- After-Party: Featuring Marques Wyatt, starts at 10 PM
- Tickets: Available here
This event promises to be a fusion of fashion, music, art, and nightlife, reviving the energy that made SewDown a must-see during LA Fashion Week from 2003 to 2014.
Fashion Highlights
SewDown’s Fall 2024 edition will showcase a range of up-and-coming designers, including Atousa G’s nightlife-inspired line and her bold new collection, A Line Called K. Other designers expected to feature on the Spring 2025 runway include:
- Knight Beauties
- Jessica Hoff
- FRISKMEGOOD
- Azem Couture
- Additional emerging talent from LA’s vibrant fashion scene
These designers will have the opportunity to present their latest collections to buyers, press, and the public, making SewDown the ultimate platform for rising stars in fashion.
Musical Performances
The event will be complemented by a stellar lineup of DJs and artists, ensuring an unforgettable atmosphere. The confirmed DJs include:
- Marques Wyatt: Headlining with his legendary house music vibes
- Tavish (DISCOS XXX founder): Known for progressive disco house beats
- Chase Aldridge (Better Late): Bringing high-energy disco tunes
- G Dubbs (Sacred Grounds LA): Featuring soulful underground sounds
- Scott K. (We Own the Night): Offering a dynamic house music set
- Holly Adams & Valida (KCRW’s dance divas): Adding their signature dance grooves
Interactive Art and Shopping Experience
SewDown is more than just a fashion show; it’s an immersive experience. Attendees will have the opportunity to:
- Shop: Purchase clothing, jewelry, footwear, art, and music at wholesale and sample sale prices
- Engage with Art: Live painting and art installations by top VJs
- Enjoy Exclusive Music Sets: A lineup featuring world-renowned DJs
A Word from Atousa G
“We are so excited to allow a new group of designers to show their styles in our unique environment,” says show creator, producer, and designer Atousa G. “This event is a blend of cutting-edge fashion, mind-blowing art, and great music, fused with Los Angeles’ sexiest crowd.”
Event Legacy
Since its debut in Hollywood in 2003, SewDown has showcased over 100 designers, creating a space for eclectic, trend-setting audiences to explore innovative fashion. Atousa G, who also works as a designer and stylist for top talents worldwide, continues to push boundaries with this event.
Sponsors and Charity Partnership
Current sponsors for SewDown 2024 include:
- Paul Mitchell
- Chic Studios
- DNA Energy Drink
Proceeds from the event will benefit the C.O.A.L.I.T.I.O.N for the Homeless and Families in Need, further emphasizing the show’s community-driven mission.
Special Features
- VIP Lounge: Includes food, drinks, and gifting opportunities for VIP guests, stylists, influencers, and media.
- Red Carpet Pre-Event: An exclusive opportunity to mingle with designers and fashion icons.
Conclusion
The Los Angeles Times has described SewDown as “Where up-and-coming designers up and come.” This year’s event aims to reclaim its title as LA Fashion Week’s closing highlight, promising a dynamic blend of fashion, music, and art.
Don’t miss out on this electrifying event. Be down, SewDown.
Tickets Available: SewDown LA 2024
