On Friday, October 4th, 2013 the Driven By Design (DrivenByDesignLA.com) producing team consisting of Alumni from the Fashion Institute of Fashion Design & Merchandising (FIDM), Lela Christine of Fab Five Lifestyle Magazine and Lori A. Neal of Diamond Interiors of L.A. will host an ULTRA GLAM design consortium experience, set to kick off this year�s Los Angeles Fashion Week. The star style venue spotlight will be set at the L.A. Mart Design Center, located at 1933 S. Broadway in Los Angeles, CA 90007, for the design communities to embrace.
Lori A. Neal, Principal at Diamond Interiors L.A. (DiamondInteriorsLa.com), will create the signature �Eye Candy� venue layout for the fashion runway, designer lounges and the overall ultimate atmosphere where the media, celebrity talent, buyers and corporate executives will come together for this years new fashion experience in Los Angeles this fall. Interior Designers working with Lori A. Neal to set the ambiance the day of the event include: Dillon Wells (DillonWells.com), Bliss Studio (BlissStudio.com), Bassman Blaine (Bassman-Blaine.com), Cordrey Collection (WiltonCordrey.com), Veneman Collection (VenemanFurniture.com), Moda Dora (ModaDora.com), and Tesoro D�cor (TesoroDecor.com) in addition to several notable fine furnishing companies revealed the day of the event.
Napoleon Perdis Cosmetics (NapoleonPerdis.com) and Brambila Salon (BrambilaSalon.com) are the set beauty partners onboard. Napoleon Perdis has transformed the faces and lives of women for over 20 years. The Napoleon Perdis Makeup Academy staff will create the beauty looks and Brambila Salon stylists will take center stage with the hottest hair and makeup looks of the season, for our series of runway shows.
Driven By Design�s runway show will open up with SONY Music artist Malina Moye (MalinaMoye.com). A pioneer among the new generation of lead guitarists, Malina is the first left-handed female player to be included on the legendary Fender Guitars impressive roster of endorsees and to also join the critically acclaimed 2012 Experience Hendrix tour. Credits for the songstress include a feature in the UK documentary “Stratmaster: The Greatest Guitar Story Ever Told,� while Guitar World Magazine dubbing her the “female Jimi Hendrix” and one of the top 10 female guitarists to know.” Malina has just completed her new record titled �ROCK N ROLL BABY�. Its first single released in July, �K-yotic� features Bootsy Collins and was distributed by Red Distribution.
Dominique Siby, the creative force behind luxury brand FELIO SIBY (Store.FelioSiby.com), discovered his dream of�being a high-end fashion designer in the small central African country of Gabon. Born and raised in Libreville Gabon, Africa and throughout various parts of Europe, Dominique is not only multilingual but poised to become an international fashion staple ranking amongst Dolce & Gabana, Lanvin, Prada, and other fashion houses. The dream of Felio Siby was that of Felix Siby, a humble man from Gabon, who along with his son Dominique, created its imprint eight years ago. When Felix passed away in 2006, Dominique honored his father’s vision by moving forward, undeterred and continuing to create remarkable clothing�he knew�would carry his loved ones memoir. That dream has now become a reality.� Felio Siby is here to stay� It’s more than just an option, it’s a way of life.
Another presentation will feature the collection of Thai Nguyen (ThaiNguyenCollections.com), Fashion Designer/Stylist. Thai graduated from the Fashion Institute of Design and Merchandising (FIDM) in 2002.� Following graduation, he earned the title of Associate Designer for BCBG Max Azria, which he held through 2004. Known for his convertible evening gown creations on the TV show, Thai was a finalist on Bravo’s “Launch My Line”.� Thai was also a fashion designer/contributor on RuPaul�s Drag Race Season 2 and is currently working with Real Housewives of Beverly Hills, Adrienne Maloof, and Brandi Glanville.
Los Angeles based designer, BK Phillips (BKPhillips.com) pairs fashion with function; designing clothing that allow for movement, comfort, and the incorporation of useful details, while connecting a feel of the past with his utilitarian blast of the future.� A self-taught designer and natural creative in many mediums, BK stormed into fashion design after years of making his own clothing. BK�s Vintage Military Gear (VMG) jackets and bags are one of a kind, epitomizing his Deconstruction into Functional Fashion of military gear with soul. �BK Phillips Spring/Summer 2014 line in linen and leather will be his second, following the aesthetic and form of the VMG success.
The newest addition to the runway mix is the Dena Burton Collection (DenaBurton.com). Dena shares that her Spring/Summer 2014 collection is sexy, smart, and carefree–all about the trendsetter experience. The woman who wears her collection is serious about business, works hard, and places her focus on showing off her favorite DBC apparel in the French Riviera, Italy, and evening yacht mixers in Nice, France.
Connecting L.A.�s best in the world of fashion design, interior design, innovative hair creators, beauty and design technology guru�s add a flavorful signature lifestyle event known to many in the future as Your Style, The Life�Driven By Design L.A. Emerging fashion and jewelry designers such as Karlita Designs (KarlitaDesigns.com), Sara Horn (SaraHorneJewelry.com), Crochet Fashion By Design (PaulaCrochet.com), will be featured in a themed designer lounge set as an added style source for all to embrace.
Driven By Design Event Schedule is as follows:
1-3pm Press & Media Luncheon �Meet & Greet� w/ Designers & Driven by Design� Sponsors
3-6pm Designer Installations, Beauty Lounge, & Cocktails
6-7pm Red Carpet Arrivals
7-9pm Runway Presentations
9pm-12midnight After Party
Official partners include: L.A. Mart Design Center (LaMart.com) unveiling Maker City/Magic Box, PORSCHE (Porsche.com), Perrier (Perrier.com), Diamond Interior L.A. (DiamondInteriorsLa.com), Monster Energy Drink (MonsterEnergy.com), Fab Five Lifestyle Magazine (FabFiveLifestyle.com), Ice Cream Sundae Divas (SundaeDivas.com), Coffee Bean & Tea Leaf (CoffeeBean.com), Jalisco Mobile Taco Grill (JaliscosMobileTacoGrill.com), Saffron Spot (SaffronSpot.com), Miss Jessie�s (MissJessies.com), and numerous designer and beauty brands sure to excite the event attendees.
The count down starts now! �Driven By Design� will set a new tone for a new addition to the L.A fashion week atmosphere.� Get ready for a new diverse world of designers merging together as one.� Designers, creative individuals and diverse corporate brand partners are encouraged to connect with the producing team of Driven By Design. It�s all about L.A. Fashion month this fall.
In closing, Driven by Design is proud to announce Barbizon�s (Barbizon.com) Driven By Design producing team, adding the runway model experience to an all time high. Barbizon scouts new fresh faces in modeling, acting, singing, and dancing to be trained for Los Angeles’ top licensed agents, managers and casting directors. At Barbizon, students learn the same modeling techniques used by today’s top models. Driven by Design is grateful for all of their partners onboard and look forward to this event kicking off Los Angeles Fashion Weeks for many seasons to come. The designer runway presentations, intertwined with emerging designer installations will be an amazing experience for all fans of style to get excited about this fall.
About the Creator/Event Producer, Lela Christine: Lela Christine is a seasoned magazine publisher, journalist, fashion designer, marketing, and event planning professional with more than twelve years experience in developing and staging publicity campaigns and special events. Post graduation, Lela�s interest in art paved the way for her to attend FIDM, the Fashion Institute of Design and Merchandising in Los Angeles.� Currently, Style Editorial Director at Fab Five Lifestyle Magazine, Lela�s overall vision for Driven By Design�s concept was to bring fashion designers, interior designers, and great brands together as one force. Link into the Fab world at www.FabFivelifestyle.com
