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The Designer

Spring Serenade: Juana Martín’s ‘LA ROSÉE’ Couture Blossoms in Andalusian Elegance

Spring-Summer 2024 Haute Couture, Juana Martín

In the heart of Paris, under the glimmering lights of Spring-Summer 2024 Haute Couture, Juana Martín unveiled her latest collection, “LA ROSÉE,” a homage to the Andalusian spring that paints a vivid picture of morning dew, evocative evening lights, and the fresh aroma of blossoming flowers. This year’s presentation on January 22, 2024, marked a significant milestone, resonating with the centenary of Julio Romero de Torres’ “La Prima,” a masterpiece that beautifully captures the essence of Cordoba’s spring.

Juana Martín’s “LA ROSÉE” transcends mere fashion; it’s a narrative woven with the threads of Andalusian culture, its traditions, and its unparalleled craftsmanship. The collection is an ode to the wicker artisanship endemic to Andalusian towns, manifesting in various elements of the designs. Sacred brocades, religious goldsmith art in jewelry, and the use of wicker bring an authentic Andalusian vibe to the collection, while embroidery and crystals mimic the morning dew, adding a layer of mystique and elegance.

The designer’s commitment to her roots is evident in every piece, with garments that seem to be kissed by dew and flowers that bloom in the fabric. The collection captures the quintessential Andalusian light, reminiscent of the warmth that floods the streets during festivals and the gentle glow that adorns flamenco faces. Martín’s designs are a celebration of pure light, embodying the spirit and vibrancy of Andalusian springs.

Staying true to her preferred palette, Martín infuses her collection with black and white, each piece bathed in the radiant light of Andalusian spring. The use of fluid fabrics, lace, silver, and recycled materials pays tribute to the region’s traditions, from the solemnity of Holy Week to the festive air of local fairs and the natural beauty of flowers adorning balconies.

The collaboration with esteemed partners like Christian Louboutin for shoes, Logana for jewelry, VivasCarrion for accessories, and the artistic contributions of Menchu Benitez for makeup and Rafael Maqueda for hair, alongside Sin Titulo Projects, elevates the collection, ensuring each piece resonates with the craftsmanship and artistic flair synonymous with Juana Martín’s designs.

“LA ROSÉE” is not just a fashion collection; it’s a journey through the heart of Andalusia, brought to life on the Parisian stage. Each piece tells a story, a blend of tradition and modernity, inviting us to explore the depths of Andalusian culture and its impact on contemporary fashion. Juana Martín, through her SS24 Couture Show Package, invites us to experience the allure of Andalusian spring, a celebration of light, life, and artistry that continues to inspire and captivate the world of haute couture.

Style Report Lela Christine













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