ArdAzAei�s debut couture collection debuts Midnight in the Persian Garden�, in Paris. The new Swedish luxury womenswear brand presented its first couture runway show, �Midnight in the Persian Garden�, in the Salle des Textiles of Paris� Mus�e des Arts et M�tiers on Thursday, July 7th at 10.30am CET.
As earthly manifestations of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei�s debut couture collection. A poetic ode to the transcendent beauty of nature, �Midnight in the Persian Garden� honours the incredibly complex systems of engineering required to create such sublime spaces through couture�s intricate techniques of smocking, pleating, embroidery, and appliqu�.
An evening wear collection of red carpet gowns and cocktail dresses, tailoring, jewellery and accessories, the collection sees a recurring reference to the Persian Rose and the Parrot Tulip, with the flowers informing silhouettes, three-dimensional sculptural forms, and elaborately embroidered jacquard.
Sharp tailoring in the form of contemporary women�s suits see sleek jackets and flared pants with�hypnotic floral patterning evoking the undulating chaos of�nature�s�rhythms.
Another key theme running�throughout�the�collection�is�the�dynamic between mathematic forms of�composition�a key element of�Persian�garden architecture�and the craft of�the handmade, evident in crystal sequins custom-cut to the lines of the ArdAzAei logo, designed by M/M (Paris),�which�are then hand-embroidered to create organic�forms.
The dynamic is also evident in an evening dress which sees 60 metres of fabric pleated and�cut�into�geometric�shapes�appliqued�to�its�top,�while�100�hand-painted�pleated�fans�go�into�the�construction�of�its�flared�skirt.
In order to realise such intricate forms of construction, the collection is made in France in collaboration with highly skilled couture artisans focused on upholding the highest craftsmanship and material standards. The show venue, the �Salle des Textiles� at the Mus�e des Arts et M�tiers, pays homage to the country�s rare artisanal expertise. �I have been searching for the long-lasting�beauty�and�respect�for nature�that�you�ll�find in the Persian�garden, some of�which�date back to as early as 4,000 BC,� says Bahareh Ardakani, ArdAzAei�s founder and creative�director.
�This is reflected in our endeavours to certify part of our collection to the Global Organic Textile Standard (GOTS), and why this collection is made in France with the country�s leading couture artisans. Every detail is precious, and we want to express the feeling of walking through a Persian garden in the midnight to the smallest of details.�The�runway�show�video�will�be�visible�from�July�8�on�ArdAzAei.com
