Britney Spears, the pop star released the first images of her new fragrance fantasy anniversary edition. The news comes following a teaser ad the queen of pop sent earlier this week, and we couldn�t be more excited for the perfume�s debut! Here�s what you need to know: The fragrance, fantasy anniversary edition commemorates Britney�s 10th year of creating fragrances. It�s a celebratory scent to mark 10 years of perfume in the making (remember curious?) and Britney�s now global, billion dollar fragrance business.
The packaging � if you look closely, you�ll see names listed all over the packaging for fantasy anniversary edition. Those names happen to be of Britney�s most devoted fans from over 85 countries. This is a first-of-its-kind campaign in the fragrance industry, using fan names as a muse for the package design. The bottle — see the message on the bottle? It�s a note from Brit to her fans thanking them for 10 years of support. She�s dedicating this landmark fragrance to them! Each bottle size has a different message, together saying �10 hugs and 10 kisses�to my sweet scented fans for a decade of love�you are my inspiration,� with the signature �xoxo Britney� beneath each message. Availability � The scent will be available in early October, exclusively at Kohl�s and Kohls.com.
