MAC and Rihanna as as ONE. Rihanna has signed on 2014 Viva Glam spokesperson. The MAC Viva Glam Rihanna campaign officially starts in Canada and the US at the end of January. Images have been whipping around online for months; it’s swatch time now. Yes to – MAC Viva Glam Rihanna Lipstick and MAC Viva Glam Rihanna Lipgloss. MAC Viva Glam Rihanna Lipstick is a power blue-red shade with a hit of gold shimmer in the mix.