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MaTtE ArGyLe Runway Pretty In Pink Pop-Up Shop Event Celebrating the Release of the Barbie Film Draws a Crowd of Over 650 Attendees

MaTtE ArGyLe Runway Playa Vista


MaTtE ArGyLe Runway Playa Vista Store Pretty In Pink Pop-Up Shop Event Celebrating the Release of the Barbie Film Draws a Crowd of Over 650 Attendees

Los Angeles, CA – July 17, 2023 – The MaTtE ArGyLe Runway Playa Vista Store is thrilled to announce the overwhelming success of the Pretty In Pink Pop-Up Shop Event held on Saturday, July 15th. The event, which celebrated the release of the highly anticipated Barbie film, saw an incredible turnout with over 650 attendees, including media representatives and style bloggers.

From 10:00 am to 7:00 pm, the MaTtE ArGyLe store was abuzz with excitement as mothers, daughters, and fans of Barbie flocked to experience the vibrant world of pink. The event showcased a wide range of pretty in pink fashion, beauty products, and accessories, captivating the attendees and offering them a truly memorable shopping experience.

The support of our partners played a significant role in the success of the event. We extend our heartfelt gratitude to the Pretty In Pink summer partners, including Runway Playa Vista, Dulce Vida Tequila Organic, Epic Mega Cookie Co., Hilltop Coffee + Kitchen Inglewood owned by Issa Rae, N’ice Cream Playa Vista, Honey Nail Glam, Inc., Pretty Spirits, God Thinks I Am, and various local Los Angeles brands. Their contributions enhanced the vibrant atmosphere and added to the overall enjoyment of the event.

In addition to the festivities, attendees were thrilled to learn about the exclusive promotion tied to the release of the Barbie film in theaters on July 21st. The highly anticipated movie features a diverse group of talented actors, including Kingsley Ben-Adir, Scott Evans, and Simu Liu as different versions of Ken, and Hari Nef, Emma Mackey, Dua Lipa, Issa Rae, and Kate McKinnon as different versions of Barbie. As a special treat, all guests who attended the Pretty In Pink Pop-Up Shop Event received a voucher for a discounted ticket to see the Barbie film, ensuring they don’t miss the opportunity to witness the magic of Barbie’s colorful adventures on the big screen.

MaTtE ArGyLe Runway Playa Vista








































The event showcased not only the best in pink fashion, beauty, and accessories but also allowed attendees to explore other renowned brands available at the MaTtE ArGyLe Fashion Boutique. From ARATTA and CIARA CHYANNE to CROSS COLOURS and LUSHA, there was something for everyone’s style preferences.

MaTtE ArGyLe is proud to have hosted such a successful and memorable event, and we extend our heartfelt thanks to all the attendees, partners, and supporters who made it possible. Together, we celebrated the spirit of Barbie and embraced the joy, fashion, and empowerment she represents.

For more information about MaTtE ArGyLe and the range of brands available, please visit


Photo Credit: Kal Thompson


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