Get ready to get ready in a whole new way New fashion app for iPhone enables users to get community-based opinions on all things style. Not sure if seductive red or sophisticated pink is more appropriate for your date? Need a quick opinion on which pair of shoes to buy? Thanks to Pinxter (http://www.pinxter.me), a new social fashion decision app for iPhone, fabulous is now a democracy on your smartphone. Whether its an outfit, hat, pair of shoes or anything in between, Pinxter gives users the confidence of public opinion when answering the important question of Does this look good? By placing style decisions into the unbiased hands of Pinxters fashion-centric community, users can quickly receive advice.
Upon uploading a photo to Pinxter, users can share it with specific friends, a select group of their followers, or anonymously with the entire community. Votes of yes or no on the app guide users on purchasing decisions, choosing looks, determining the best accessories and helping to avoid embarrassing fashion faux pas.
Pinxter makes looking your best easy, enjoyable and fast. By socializing fashion decisions, it takes the frustration out of choosing which skirt to buy or outfit to wear, making it a fun, interactive experience, Sergei Dubograev, Pinxters CEO and the business mind behind the app, explains. The apps simple, user-friendly design enables users to quickly and easily give and receive feedback, no matter where they are.
Pinxter will feature a Celebrity Leaderboard where the communitys most popular fashionistas will be ranked. The more votes and views a users photo receives, the higher their photo will rank on Pinxters Celebrity Leaderboard. Users can climb the charts of Pinxters Celebrity Leaderboards by promoting their photos to achieve celebrity status.
Users can pay to promote their photos with diamonds, Pinxters micro-currency system, to get more votes on a look (or simply get them faster). Diamonds are awarded to users as they accomplish various milestones on Pinxter, such as sharing the app with friends and uploading photos to Pinxter for voting. Alternatively, diamonds can be purchased on Pinxter for a nominal fee.
Pinxter enables users to tag the brands, designers and stylists theyre wearing to socially endorse their favorite looks or to track of their likes and wants. Users can see which brands, designers and stylists are tagged the most on Pinxter to follow fashions trending in real time and discover new looks.
Fashion companies and professionals can acquire valuable insight from Pinxters real-time fashion trends, nationally or via target market. By tracking consumer sentiment, popularity, and trends, they can identify industry opportunities and benefit from the unique social engagement channels Pinxter provides.
Pinxter is the brainchild of Sergei Dubograev and Dmitry Semiryazhko. Prior to Pinxter, Semiryazhko launched two number-one-ranked applications in the European market, including Greeting Cards on the Wall and Guess the Melody. Collectively, the two apps acquired over 21 million users, making them the leading apps on the Russian iTunes apps market.
Pinxter is backed by an investor group led by Cal Simmons, author of Every Business Needs an Angel, published by Random House, 2001 and head of the D.C. chapter of Tiger 21, an exclusive club for angel investors. Additional investors include Mary Naylor, CEO of Aspire Lifestyles, Sally Hurley, president of Aspire Lifestyles, Brad Nierenberg, CEO of RedPeg Marketing, Andrea Keating, CEO of Crews Control, and Mark Teitelbaum, angel investor and first vice president with CBRE. The law firm femida.us represents Pinxter Inc. in corporate and IP legal matters
Pinxter is available as a free download on the iPhone. For more information, visit http://www.pinxter.me or follow Pinxter on Facebook (https://www.facebook.com/PinxterFashion) and Twitter (@Pinxterapp).
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