Pureology�is proud to launch a completely renovated product lineup this summer with a new look and select formula improvements. �Color care without compromise��is the�Pureology�promise to professional stylists and at-home users who wish to align their beauty product choices with their personal values: sustainable practices, aesthetic performance and emotional empowerment.�The new�Pureology�was introduced in June on�Pureology.com and at SalonCentric, and will be�fully�available in August at ULTA and Amazon.com. Also in August,�Pureology�will launch�en masse�on Sephora.com.
In recent years, the rise of beauty products that are ecologically-friendly has grown considerably.�Like many brands at the forefront of sustainability,�Pureology�was created in California. The very first products were sulfate-free and 100% vegan. As the brand enters its 20th�year, that eco-commitment has grown to encompass even more sustainable benevolence: The new�Pureology�boasts a�reduction in carbon footprint during sourcing of ingredients and raw materials, increased water conservation through concentrated formulas, and��95% post-consumer recycled plastic packaging that is 100% recyclable. Further,�Pureology�formulas are paraben- and mineral oil- free.
Professional stylists and their followings know that�Pureology�s environmentally-friendly assortment does not sacrifice product performance. In fact, the high-performance, high-lather formulas, and experiential fragrances are what have set�Pureology�s Sulfate-Free line apart.�The new�Pureology�consists of more than 30 SKUs – including shampoos, conditioners, treatments and styling products – organized by desired benefit: hydration, strength, smoothing, toning, volume, and texture + hold.�
To ensure professional-grade results,�Pureology�products are made�WITH:
��ANTIFADE COMPLEX�: a�patented ingredient blend infused to protect color vibrancy. Sunflower seed, a UV filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine
��CONCENTRATED FORMULAS:�boasting 70+ applications in a single bottle�
��OUR ZEROSULFATE�:�blend of corn, coconut and sugar to cleanse without stripping color
��DUAL-BENEFITS FOR ALL HAIR TYPES:�color protection and customized care to address individual hair needs
��RESUSE IN MIND: product is packaged in�95% post-consumer recycled plastic that is 100% recyclable
All�Pureology�products are made�WITHOUT:
��SULFATES:�to cleanse hair�without stripping color
��PARABENS AND MINERAL OIL:�safer for you and the environment�
��ANIMAL PRODUCTS OR BY-PRODUCTS:�Pureology�formulas are 100% vegan�
��ANIMAL TESTING:�At�Pureology, we do not test our products or formulations on animals�
�The moment where women feel the most beautiful and confident is in the salon chair after a fresh salon service.� That�s the power of a professional stylist�service,��said Candy Gebhart, General Manager,�Pureology.� �It�s that moment of feeling undeniably beautiful and confident that�Pureology�aims to preserve from the inside out, from salon visit to salon visit.�����
The�Pureology�modernization has been in planning stages for over a year, however, distribution was temporarily paused in solidarity with the�medical�and racial pandemics currently affecting the global population. While progress on each respective front continues to evolve, stylists and salon-goers can expect that once beauty businesses open up again, the new�Pureology�will be available to offer�socially-conscious products that are committed to people, the planet and causes that advance the�benevolence�of both.�
