San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing’s creative process. From a product’s first sketch to the last pixel, Betabrand’s fans decide what’s next.
Dogs� dominion over houndstooth is finally over, just the latest in an endless series of Internet victories claimed by cats. Popular pattern �irrevocably sullied� by felines, says American Kennel Club. Close inspection reveals a subtle difference in the houndstooth pattern that graces Betabrand�s latest Dress Pant Yoga Pants. According to company founder Chris Lindland, �Catstooth is the fastest-selling new style of Dress Pant Yoga Pants we�ve ever seen, proof positive that felines fuel the Internet.� Confused canine community asks, �Are we not your best friends?�
After any product becomes a hit, Betabrand quickly polls its fanbase on related design ideas. The company rapidly released a matching Catstooth Blazer, a skinny style, and launched a design project for dog lovers who feel left out.
As this print�s popularity grows, the company will continue to crowdsource new Catstooth prototypes, with concept skirts and shirts now queueing up in the pipeline. Says Lindland, �If companies are seeking a revenue catalyst during the quarantine, look no further than cats.�
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