KATY PERRY News: Claire’s Inc. Brand Announces Exclusive Collection with Pop Icon
Claire’s Inc., one of the world’s leading retailers of fun, fashionable accessories for young women and girls, announced today the “Katy Perry PRISM Collection,” an assortment of jewelry and fashion accessories designed in collaboration with Perry. The collection is exclusive to Claire’s and will debut to coincide with the start of Perry’s PRISMATIC WORLD TOUR in May 2014 and latest album PRISM.
“Claire’s will be the perfect destination for accessories inspired by my new album, PRISM”, said Katy Perry. “I specifically curated these collections to make sure you’re show-ready for my PRISMATIC WORLD TOUR, coming to a city near you.”
Included in the exclusive “Katy Perry PRISM Collection” will be limited edition items, seasonal novelty pieces, collectables and product inspired by the lyrics and titles of Perry’s greatest hits. Regular updates in the Katy Perry Collection will keep the assortment fresh, giving the Claire’s girl a new way to amp up her look and express her individuality each season.
“Katy aligns perfectly with our brand mission and resonates with our friends and customers around the world,” said Jim Fielding, chief executive officer of Claire’s Inc. “We are thrilled, humbled and honored to embark on this adventure with her; she is the perfect partner for our brand.”
Perry will be involved in all aspects of the design process, working directly with Claire’s internal design team. The product will celebrate both the music and message of PRISM and is inspired by her many fans around the world. The exclusive collection will launch in Claire’s stores worldwide and at Claires.com in May 2014 with the collaboration continuing through 2016.