Not only is Shaunie O’Neal the creator, executive producer and cast member of VH1’s megahit docu-series Basketball Wives, but she is also a savvy businesswoman with a burgeoning media and brand empire. Shaunie has recently partnered with jewelry designer and entrepreneur, Simone I. Smith to create “Forever Shaunie,” a capsule jewelry collection made up of beautifully hand-crafted statement pieces adorned in 18 Karat Gold over Sterling silver and encrusted with the finest Austrian crystals.
Simone was inspired to create the collection, “Forever Shaunie,” for her dear friend after years of admiring one another’s styles. “Shaunie has been such a supportive friend and has beautifully worn pieces from my signature line, Simone I. Smith, as well as SIS by Simone I. Smith, which launched in Macy’s stores in fall of 2011,” says Simone. “Through our love and admiration for one another, we decided to create a special collection called ‘Forever Shaunie’ for SIS by Simone I. Smith. Each piece is inscribed with three powerful words that describes my friend – Loyal, Fabulous and Loving,” she added.
Shaunie, too, has always been inspired by Simone’s strength and wanted to create a jewelry line that permitted women to feel confident and radiant both inside and outside when worn. “Knowing that Simone is a cancer survivor and that I have lost someone very special to the fight of cancer, it was important to us that this line benefitted and empowered those going through that challenging time,” said Shaunie. A portion of sales from ‘Forever Shaunie’ will go to the American Cancer Society which saves lives and creates a world with less cancer and more birthdays by helping people stay well, and get well, by finding cures, and by fighting back. September 1st 2013 will mark the launch of the unique collection at select Macy’s stores and will be available on Macys.com.
About “Forever Shaunie” for SIS by Simone I. Smith
“Forever Shaunie” is a special collaboration between Shaunie O’Neal and jewelry designer and entrepreneur, Simone Smith, for her eponymous line of jewelry, “SIS by Simone I. Smith.” Inspired by Simone’s strength in being a cancer survivor, Shaunie O’Neal wanted to “give back” and has decided to contribute a portion of all sales from her SIS jewelry line to the American Cancer Society. Simone Smith is a woman of strength, integrity and style – traits upon which she’s relied to keep herself grounded as she’s traveled along her journey. With the launch of Simone’s signature jewelry collection – Simone I. Smith – she is poised to transform her life–long affection for accessories into a thriving enterprise, one pair of dangling earrings at a time. For more information go to www.simoneismith.com
