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Sustainable and Stylish: Cotton for Back to School

As the Back-to-School season approaches, families gear up for a wardrobe refresh, and Cotton Incorporated suggests that choosing cotton for clothing is the sustainable and stylish choice. Cotton, a natural and dependable material, offers durability, comfort, and breathability, making it an ideal fabric for everyday style.

According to Cotton Incorporated’s 2023 Back to School Survey, over 76% of consumers prefer their children to wear cotton clothing due to its comfort. Cotton’s soft cellulose fibers are water-loving and breathable, providing a cozy feel for both kids and adults. Building a core collection of cotton clothing, such as socks, shirts, undergarments, and jeans, ensures a soft touch and long-lasting wear for back-to-school outfits.

The survey also revealed that over half of parents plan to purchase cotton clothing for themselves during back-to-school shopping. Cotton’s availability both in physical stores and online makes it a convenient and accessible option for all ages.

As back-to-school shoppers face rising inflation, cotton’s durability becomes even more valuable. Investing in cotton basics, like shirts, socks, and denim, allows these versatile pieces to be worn and loved for years to come.

To ensure consumers are purchasing authentic cotton products, Cotton Incorporated advises checking for the Seal of Cotton and cotton content on labels and product descriptions. For optimal benefits, apparel should contain at least 60% cotton, jeans should have 90%, and sheets and towels should be 100% cotton. Authentic denim made from sustainable cotton allows for re-wearing, refashioning, and repurposing, contributing to a greener and more sustainable fashion cycle.

Cotton Incorporated, the research and promotion company for upland cotton, works towards increasing the demand and profitability of cotton while conducting over 450 research and educational projects annually. By embracing cotton as the go-to fabric for back-to-school shopping, consumers can enjoy style, comfort, and sustainability in one versatile choice.

To learn more about Cotton Incorporated and the benefits of cotton, visit

About Cotton Incorporated:

Cotton Incorporated is a not-for-profit organization funded by U.S. cotton growers and importers of Upland cotton-containing products. Its mission is to increase the demand for and profitability of cotton through research and promotion. Cotton Incorporated conducts and oversees numerous research and educational projects each year, covering agricultural and textile innovations, commodity, and market data analyses, making it a valuable resource for the cotton industry.


Cotton Incorporated













Report Review by Nicole Laney

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